Job Specifications
Our client is a lifestyle company, looking to reenergize and reinvigorate a well-known brand within their portfolio. They are looking for a marketing professional who has a deep understanding of current trends in the sneakerhead, streetwear, and music markets. The ideal candidate has a distinct level of authenticity and experience within these markets and speaks the language of the brands consumer with a full understanding of current marketing and engagement opportunities including influencers, TikTok, Instagram, Meta, Reddit, and all contemporary social media. This role is for an established brand marketing professional who lives in the convergence of fashion, streetwear, sneakers, and music. Its a unique opportunity to rebrand a known label.
The Director of Marketing will lead the brand, communication, and merchandising initiatives. This position will execute a marketing strategy that enhances the brand presence, drive consumer engagement, and accelerate growth in the US market. This role is hybrid and requires a minimum of 3 days on-site in the Jersey City, NJ office. This position reports to the VP. The salary range is $175-185,000 plus bonus.
Responsibilities:
Brand Leadership & Strategy
Develop and articulate a clear brand vision, ensuring consistency across all channels and consumer touchpoints.
Communications & Storytelling
Drive integrated communication strategies, including PR, digital, social, events, sponsorships, and partnerships.
Serve as brand spokesperson and ambassador, cultivating strong direct relationships with media, influencers, and industry partners.
Merchandising & Consumer Experience
Partner with product development, retail, and direct-to-consumer (D2C) channels to shape a cohesive merchandising strategy that reflects consumer insights and market opportunities.
Translate product stories into compelling in-store, digital, and omnichannel experiences that strengthen the customer journey.
Digital, Social & D2C Focus
Oversee the development and execution of innovative digital and social media strategies that build brand desirability and consumer engagement.
Build a brand that is seen as a standalone in positioning with no competition based on product pricing and distribution.
Maintain buzzworthy PR exposure, create trends that inspire are adopted and followed by customers
Leadership & Collaboration
Lead and inspire a high-performing marketing team, fostering creativity, accountability, and cross-functional collaboration.
Collaborate with sales, retail, e-commerce, and product teams.
Manage marketing budgets with an emphasis on ROI and long-term brand building.
Thrive in a multicultural dynamic work environment and easily adapt and execute directives provided by HQ.
Qualifications:
15+ years of progressive marketing experience with proven leadership at the executive level.
Deep knowledge and expertise in consumer behavior, cultural trends, and market dynamics.
Strong expertise in brand building, global communications, digital marketing, and social media strategy.
Exceptional leadership, communication, and relationship-building skills.
About the Company
Founded in 1990, Solomon Page is a leading staffing and executive search firm headquartered in New York City with offices across the United States. The success of Solomon Page is defined by its people. Built on a foundation of individuality and respect that is fueled by an entrepreneurial energy seeking to keep innovating, we have become a leader in the industry. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect...
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