Job Specifications
Social Media & Content Lead -- Pilot Role
(bonus design skills a plus)
Location: Open (ONLY: North America, LATAM, or Europe)
Contract: INDIVIDUALS ONLY -- Part-time or full-time (6-8 weeks)
Compensation: DEFERRED -- Paid upon successful raise
About Snowgroup - www.snowgroup.ca
Snowgroup is building the first full-stack digital ecosystem for winter sports travel -- powering how 130M+ skiers and snowboarders plan, book, and experience the mountains.
We unify a fragmented $80B+ market through:
Reservewinter -- multi-mountain booking engine (passes, lodging, rentals)
Snowclub -- social commerce for ski clubs, resale, and local vendors
Snowbus -- transportation funnel and group travel infrastructure
We've already done the hard part:
Rebuilt for scale, not just MVP
Proven $2M+ in 100% organic traction
Live raise in motion -- targeting angels, HNWIs, and crowdfunders
Featured at Web Summit, Slush, Startup Nights, North Star, and more
Now we're scaling brand and community -- and need the right person to lead our digital presence.
Role Summary
This is a pilot role for a social media and content lead with bonus skills in design.
You'll own Snowgroup's outward voice across LinkedIn, Instagram, and other platforms, while producing content that supports outreach to investors, vendors, and customers. From posts to email visuals, you'll create and manage assets that keep Snowgroup top-of-mind and growing.
If it's a fit, this can evolve into a long-term Head of Content / Community role post-raise.
What You'll Own
Social media calendar and daily/weekly posting cadence
Copywriting for posts, updates, and announcements
Visual content creation (graphics, reels, simple video edits, or templates)
Coordination with marketing, CRM, and product teams on campaigns
Monitoring engagement and iterating content to improve reach/impact
Supporting community storytelling (vendors, trips, Snowbus riders, etc.)
You Might Be a Fit If...
You've run social channels for a startup, brand, or community project
You're comfortable creating content quickly with tools like Canva, Figma, or Adobe
You can balance storytelling and consistency with brand guidelines
You're organized and can own a calendar without hand-holding
Bonus: you've worked in travel, B2C, or lifestyle -- and you ski or ride
Why Join Now
You'll be the voice behind our fastest-growing channels
You'll work closely with the founder and growth/marketing team
You'll directly shape how Snowgroup is perceived by investors, vendors, and skiers
You'll help launch the brand into its next phase of scale
Important Note
This is a deferred engagement -- like the rest of our team. If we raise, you get paid -- and possibly stay on long-term with a chance at equity.
**Apply
Email jobs@snowgroup.ca with 1-2 paragraphs on why this role is a fit for you -- and include links to any social accounts, campaigns, or content you've created or managed.
About the Company
The Expedia of Winter Sport & Travel. The First E-Commerce & Booking Ecosystem for 130M Skiers Worldwide. --- Skiing is the most complex & expensive sport to plan & book! There are lots of moving parts -- picking the right mountain, checking the snow, finding accommodation, booking airlines, renting skis, arranging transportation, and so on. There are 130Million skiers! Thats a massive underserved niche who spend $80 billion annually. Thats why we are building Reservewinter, "The Expedia of Winter Sport & Travel". Through sp...
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