Job Specifications
Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values - Care, Commitment, Community, and Confidence.
Aviva Canada has an immediate opening for a passionate Social Media Specialist to join our External Communications team. You will play a key role in creating organic corporate content and engaging with our online communities, responding to comments and messages, and building positive relationships with followers and customers. Based at our Markham head office (hybrid work model), the Social Media Specialist will work closely with teams across Aviva to tell stories, engage and nurture communities across multiple social channels, contributing positively to Aviva's brand and reputation.
Does this sound like your next role? Read on!
What You'll Do
Create, manage and post engaging organic content that is aligned with Aviva's brand guidelines, tone, and objectives
Plan, film and edit fast-paced, compelling, engaging and creative content (photos, graphics, videos, podcast, copy) for our social media platforms
Lead day-to-day copywriting for all organic posts on our social channels
Manage content calendar, including French translations for all copy
Collaborate with different business areas to support their initiatives through creative storytelling and help create positive brand awareness around our corporate objectives
Manage online communities, respond to inquiries, provide assistance and triage customer queries and feedback to the respective business owners in a timely manner
Implement engagement initiatives and community-building activities to attract new followers and increase engagement
Leverage analytical skills to track content performance, report on metrics, competitor benchmarking and landscape analysis
Lead ad-hoc paid social campaigns as assigned
What You'll Bring
University or Post Graduate degree in Communications
Minimum three to five years of experience creating content for corporate brands in an in-house corporate setting
Proven expertise in content creation for corporate/organic social media, from planning to execution. Superior copywriting skills and experience in design and short-form video content a must have
Track record of working in insurance, financial services, highly regulated industries or large, complex and matrix organizations
Strong understanding of social media platforms and trends, and experience working with all prominent social channels like LinkedIn, Meta, Instagram, Threads, X, and YouTube
Knowledge of social media schedulers and analytic tools (example Hootsuite, Later, Meltwater etc); plus video and design editing apps (Canva, CapCut) critical
Demonstrates sound judgment, solid critical thinking skills, and exercises flexibility amid ambiguity
Excellent communication skills and a customer-centric mindset in order to cultivate engaged communities, monitor and respond to customer queries and complaints in a timely manner
What You'll Get
Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.
Outstanding Career Development opportunities.
We'll support your professional development education.
Competitive vacation package with the option to purchase 5 extra days off per year
Employee driven programs focused on gender, LGBTQ+, origins, diversity and inclusion
Corporate wellness programs to support our employees' physical and mental health
Hybrid flexible work model
Please note that we may use AI tools to help us through the recruitment process. This is an existing position which has been posted both internally & externally.
Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If upon commencement of employment you require a specific accommodation because of a disability, please contact your Talent Acquisition Partner so that an appropriate accommodation can be arranged. This process applies throughout your career with Aviva Canada.
About the Company
Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, lifestyle, and business insurance to 2.5 million customers coast to coast. A subsidiary of UK-based Aviva plc, we have the financial strength, scale and are a trusted insurance provider globally for more than 325 years.
Proud Recipient of:
2025 Great Place to Work
2025 Greenest Employer
2025 Greater Toronto Top Employer
2025 Insurance Business Canada 5-Star Claims award
For more information, visit aviva...
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