Job Specifications
Founded In 2020, Lavender Is The Largest Nurse-owned And Operated Online Psychiatry And Therapy Office In The United States. Our Extraordinary Team Of 100+ Talented And Like-minded Folks Works Remotely From Across The United States, Canada And The Philippines To Collaboratively Increase Access To High-quality, High-touch Mental Healthcare. Lavender Is a Human-first Organization And Our People Embody
A bias towards action
A capacity for self-direction
Originality and creative instincts
Courageous and bold thinking
And the potential to achieve even more
If you’re looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!
Lavender is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply.
The Opportunity
Join Lavender as our next Brand, Social & Creative Marketing Specialist, the creative force who brings our caring, nurse-led mental health brand to life. We are looking for a passionate creator who is excited to shape how Lavender feels and speaks across every touchpoint.
You’ll be joining a brand rooted in compassion and trust. Lavender was founded to create a space where feelings are felt, respected, and cared for, a mission grounded in nursing empathy, not venture-backed tech. You’ll champion our human-first ethos and elevate our brand across social, digital, and strategic brand experiences.
As Our Creative Unicorn, You'll
Be the brand steward by bringing consistency, warmth, and authenticity to every message, visual, and campaign
Own the philosophy of “kind, convenient, transparent”, the Lavender way of caring through marketing
Inspire through creative concepting and execution, from videos and campaigns to community-driven storytelling and brand activations
Connect culture and care by tapping into cultural moments and creating real emotional touchpoints that resonate with our audiences
Cultivate trust via strategy and execution, and mirroring how our psychiatric NPs provide both talk therapy and medication in one seamless, compassionate visit
Measure and refine campaigns using data, empathy, and a desire to help people flourish
This role is for someone who’s a thoughtful strategist, a creative doer, and a brand protector. You’ll help shape how Lavender shows up, not just as a company, but as a trusted human partner in mental health
The Responsibilities
Develop and lead integrated brand and social strategies that strengthen Lavender’s identity and expand our reach
Act as a brand steward, ensuring consistency of messaging, visuals, and tone across all channels
Concept, produce, and deliver high-impact creative (social campaigns, digital ads, brand activations, event materials, website content, video)
Write compelling copy tailored to each platform and campaign, balancing creativity with clarity
Create engaging short-form video, reels, and visual assets to fuel our digital presence
Proactively identify cultural moments, trends, and conversations where Lavender should show up authentically
Manage, grow, and engage Lavender’s online community across key platforms (LinkedIn, Instagram, TikTok, Facebook, YouTube, Reddit)
Partner with internal teams to bring brand initiatives to life across the full marketing mix
Measure and report on performance metrics, using insights to iterate and push creative boundaries
Contribute to the marketing team’s big-picture goals while remaining agile enough to jump into other projects when needed
The Candidate
Bachelor’s degree in Marketing, Communications, Design, or related field
3–5 years of experience in brand marketing, social media, or creative content roles (experience across both B2B and B2C a plus)
A true creative generalist: strong design instincts, copywriting skills, and storytelling abilities
Proficiency with design and editing tools (Adobe Creative Suite, Canva, CapCut, Premiere Pro, etc.)
Deep understanding of social media platforms, algorithms, and emerging trends
Comfortable working end-to-end: from strategy and concepting to execution and reporting
Strong community management experience and ability to build authentic engagement
Analytical mindset with experience using data to inform creative decisions
Ability to juggle multiple projects in a fast-moving, remote-first, startup environment
Experience in healthcare, mental health, or another highly regulated industry preferred
Aligned with Lavender’s values: First, be kind; Act with integrity; Grow together; Be exceptional; Celebrate & have fun; Nurture ideas (inclusivity, diversity, equity, access & service)
Why you should join Lavender
Work for a company that is truly making a dif