Job Specifications
ABOUT CMiC
As an industry pioneer, CMiC delivers complete and unified ERP and field solutions for construction and capital projects firms. CMiC's powerful software transforms how firms optimize productivity, minimize risk and drive growth by planning and managing all financials, projects, resources, and content assets--from a Single Database Platform(tm). With customers throughout North America, CMiC serves one-quarter of ENR's Top 400 Contractors and hundreds of small and mid-sized construction firms, from general and specialty contractors to heavy/highway and project owners. For more information, please visit www.cmicglobal.com
The title of the role may vary based on relevant experience.
Role Overview
The Senior Manager - Field Marketing & Events, reporting into the Head of Growth Marketing, is responsible for delivering lead generation programs that help drive CMiC's annual qualified pipeline growth and revenue objectives. Specifically, they plan, execute and measure campaigns, which include participating in 3rd-party conferences and trade shows, organizing CMiC-hosted educational and networking events, and coordinating other field activities that create opportunities for the BDRs and sales executives to engage with prospective customers.
Key Responsibilities & Deliverables
Develop the annual event program and calendar, which includes conferences, trade shows, webinars and CMiC-hosted field events. Define expected outcomes by identifying key metrics and targets
Develop communication strategy to promote each event via email, social media (paid and owned), and website. Communication strategy to include tactics pre, during and post event
Booth and Content Creation: Identify, define and work with in-house graphics designer and content marketing manager to create assets to support campaigns. E.g., booth. booth signage, promotional emails, web banners and social posts
Coordinate preparation for each event via kickoff meeting with Sales and Marketing to communicate goals, communication strategy, budget, responsibilities, activation, etc
Event execution: single point of contact between CMiC and event, coordinate setup/take down of the booth, delivery of all assets, lead in-booth activation, and work with Sales at the booth to help generate sales leads
Analytics: work with Salesforce Administrator to create reports to measure the sales effectiveness of each event
Develop a "ground up" budget including all costs related to participating in (or hosting) events and webinars. Maintain monthly tracking of event budget to ensure we are on budget
Post event: develop a post event summary including key learnings, insights, and KPIs. Recommend changes and enhancements for the next year's event/field program based on present year results achieved
Associations: source construction associations for CMiC to join to create sales leads, speaking engagements, and increase brand awareness
Requirements
BA/BS in business, marketing, communications or related field
A minimum of 5 years of experience in B2B marketing roles focused on lead generation and pipeline growth. A minimum of 3 years running field marketing programs in a B2B environment
Working knowledge of Salesforce
Outstanding project management skills; versed in using project management tools to coordinate complex programs with multiple stakeholders, work streams, inter dependencies and deliverables
Very organized, with strong attention to detail
Work well under tight deadlines; focused on high quality output
Work well as part of a tightly integrated, high-performance team; comfortable in a fast-paced, entrepreneurial environment
Proactively searches for opportunities to add structure and repeatability to help build scalable operating models for field & event marketing
Experienced working with social media platforms (LinkedIn, Twitter, Facebook) to drive influence and engagement with potential B2B buyers
Strong analytical skills and experience with quantitative reporting
Superlative collaboration and communication skills (written and oral)
Ability to travel to the United States and within Canada
Benefits
Competitive benefits Package (including Health & Dental benefits)
Paid vacation and personal days
Townhall meetings where all employees are encouraged to participate in open discussions
Located on York University's campus, easily accessible by transit (TTC, GO, etc.), walking distance to shopping and restaurants
Outdoor lunch space, including picnic tables
An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQ's, and more)
Health and Wellness focus including virtual yoga classes and wellness webinars
RRSP Matching Program after 2 years of employment
Experience in a rapidly growing, socially responsible corporation
CMiC is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, CMiC will pr
About the Company
As an industry pioneer, CMiC delivers complete and unified Financials and Project Management software solutions for construction and capital projects firms. CMiC's powerful software transforms how firms optimize productivity, minimize risk and drive growth by planning and managing all financials, projects, resources, and content assets--from a Single Database Platform(tm). With customers throughout North America and overseas, CMiC serves one-quarter of ENR's Top 400 Contractors and hundreds of small and mid-sized constructio...
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