Job Specifications
Job Description
Position Summary:
Under the general direction of the Entertainment Marketing Manager, the Entertainment Marketing Specialist will support all GCE's main-stage venues coast-to-coast with Great Canadian Entertainment in the day-to-day execution of entertainment marketing efforts in the areas of social media, website updates, artist asset distribution and reward-member communication. This role will support the strategic partnership between the company and Live Nation Canada and other external booking partners to drive ticket sales and elevate the overall brand presence for the diverse portfolio of live events.
Key Accountabilities
Show Announcement & Event Support: Program social media content (announcements, presales, on-sales and show maintenance posts) across all venues and corporate accounts. Build and update event listings on venue websites. Distribute approved artist assets to venues. Coordinate with Live Nation and ticketing partners for accurate show information and timely publishing.
Social Media Management: Develop and maintain entertainment content calendar. Monitor social channels and respond to patron comments/questions where appropriate. Identify and reshare user-generated content when appropriate to boost engagement. Plan and execute social media giveaways (e.g., ticket contests). Flag and escalate any reputation management issues or guest concerns in real time.
Email Marketing / Newsletters: Collaborate with venue marketing teams to gather content for Rewards Member newsletters. Draft newsletter briefs and coordinate with marketing teams to ensure timely distribution. Craft and deploy pre-show emails to ticketholders.
Content Creation and Copywriting: Draft engaging content for social media, website listings, site marketing opportunities and email newsletters. Write and contribute creative briefs for designers or content teams.
Analytics & Optimization: Monitor KPIs and engagement trends. Compile performance summaries or post-event wrap-ups. Recommend optimization to improve content performance and audience engagement.
Educational And Functional Requirements
Post-secondary education in marketing or a suitable combination of education and experience required. Digital Marketing university degree preferred
Minimum 5 years of marketing experience required; preferably with 3 years of experience with WordPress, social media, and email marketing
Experience in marketing, digital content, or event promotion.
Experience with Ticketing partners (Live Nation, Ticketmaster) is an asset
Experience in MS Office; knowledge of creative suite is an asset
Self-starter with high attention to detail and organizational skills
Collaborative and adaptable
Strong project management skills with ability to meet deadlines and manage multiple campaigns simultaneously
Advanced customer service skills
About Us
Who we are!
GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.
Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of ~8,000 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.
Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.
Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.
What's in it for you?
We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
We provide you with the tools and technology needed to delight your clients!
You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
Freedom to Innovate: supports new and better ways to be successful.
Be your Authentic Self: environment that values diversity as a source of strength.
This isn't your typical "corporate" job. We work hard and we have fun!
The only thing we don't play games with.....is your career!
Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.
Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Thank you
About the Company
Founded in 1982 as Great Canadian Gaming Corporation, Great Canadian Entertainment is an Ontario- based company that operates gaming, entertainment and hospitality destinations across Ontario, British Columbia, New Brunswick, and Nova Scotia. We're driven by our vision, which is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences. Fundamental to the company's culture is its commitment to social responsibility. "Proud of o...
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