Job Specifications
Job Title: Email Marketing Specialist (FYNE ART BEAUTY)
Location: FYNE Art Beauty, Stockport
Department: Marketing
About the Role
We are seeking a detail-oriented and data-driven Email Marketing Specialist to join our growing beauty brand. This role is key in building strong customer relationships through engaging, personalized, and conversion-driven email campaigns. You'll be responsible for planning, creating, testing, and analysing email communications that drive sales, nurture loyalty, and reflect our brand's creative identity.
Key Responsibilities
* Campaign Management: Plan, build, and execute email marketing campaigns including product launches, promotions, newsletters, and customer retention flows.
* Content Creation: Collaborate with designers and copywriters to develop on-brand, visually appealing, and compelling email content.
* Segmentation & Personalization: Use customer data to segment audiences and deliver personalized messaging that resonates with different customer groups.
* Automation: Set up and optimize automated email flows (welcome series, abandoned cart, post-purchase, re-engagement, etc.) to maximize conversions.
* A/B Testing: Conduct subject line, content, and send-time tests to optimize performance.
* Analytics & Reporting: Monitor key metrics (open rates, CTR, conversion, revenue per email) and provide insights to inform future strategies.
* Compliance: Ensure all emails follow GDPR, CAN-SPAM, and other email marketing best practices.
* Collaboration: Work with e-commerce, creative, and product teams to align email marketing with campaigns, launches, and business goals.
Qualifications & Skills
* Proven experience as an Email Marketing Specialist or in a similar digital marketing role (experience in beauty, fashion, or consumer goods a plus).
* Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud, HubSpot).
* Strong understanding of segmentation, personalization, and automation.
* Analytical mindset with the ability to interpret data and optimize campaigns.
* Knowledge of HTML/CSS for email formatting (basic level acceptable).
* Excellent copywriting and editing skills with attention to detail.
* Strong organizational and project management abilities.
Desirable (Nice to Have)
* Experience with CRM systems and customer lifecycle marketing.
* Familiarity with SMS marketing and push notifications.
* Interest in beauty and makeup trends.
Why Join Us?
* Play a key role in shaping the digital growth of a fast-paced makeup brand.
* Opportunity to combine creativity with data-driven strategy.
* Collaborative, innovative, and beauty-obsessed team culture.
* Competitive salary, benefits, and growth opportunities.