Job Specifications
We're Total Fitness, a leading health club brand in the North of England and Wales. We're there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women's Gym by Total Fitness.
Driven by the belief that everyone is better fitter, we work hard to fulfil our promise of providing the spaces and opportunities that empower our customers to achieve more than they ever thought possible.
If there's one thing we're sure of, it's that movement is good for you. And that goes far beyond just moving our bodies. Joining the team here at Total Fitness, means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential - whatever success looks like for you. We support one another, take the initiative and tackle each challenge head on, because we want to provide exceptional experiences for both our team and our members. We celebrate together, get stuck in together, and we help each other through.
We can't promise it will be easy, but we can promise it will be worth it - and that'll be a lot of fun. This is where movement happens, this is where you get going and keep going.
This is where more is possible.
The Role
An opportunity to build, shape and lead your own small team ready for our next stage of growth. We're looking for a bold, customer-obsessed, influential and self-starting marketer to join the team at Total Fitness. With recently launched new products and new brands in our family we have lots to go after- accelerating performance, activating our brands and increasing our share of voice.
Reporting to the Chief Commercial Officer (CCO), the role is perfect for an ambitious, well-rounded generalist who thrives in fast-paced environments. Someone happy to get hands-on, whilst being able to lead and influence internal and external teams.
Responsibilities:
Drive brand awareness and consideration for all Total Fitness brands including Swim Academy, The Women's Gym and our employer brand
Develop and own the marketing plan, leading the team to focus on the right things at the right time
Devise strategies to increase salience using deep customer insight and brand metrics
Manage campaigns across multiple channels and audiences
Develop creative and content with internal and external talent
Hold and foster a deep understanding of our brand and be its custodian, supporting all functions in their alignment with it
Manage and optimize performance across owned, earned and paid channels
Manage and optimize our internal recording studio- The Workshop
Devise communications strategies for both internal and external audiences
Support on research and insight studies and communicate findings across all levels of the business
Work with the Head of Product to ensure brand distinct touchpoints across the member journey
Work with the Head of Ecommerce and Head of Sales to maximize performance
Work with the Head of Revenue to ensure upsell and cross sell products achieve targets
Recruit and manage agencies to ensure they deliver the best possible value for budget (PR, Creative and Media)
Managing complex timelines and peer and exec stakeholder expectations. Reporting performance back to senior leadership
Manage marketing budgets with a keen focus on ROI
What you'll give
Experience recruiting, managing and developing a small marketing team
Track record of senior leadership exposure and influencing commercial decisions
Background in multi-site operations (a plus)
Several years of significant multi-channel marketing success, with examples of standout campaigns
Strong agency management experience
Proven ability in brand building and shifting perceptions through customer insight
Expertise in digital channels, content, influencers, and emerging platforms
Comfort with brand tracking metrics and research methodologies
An ambitious, curious, and resilient mindset -- someone who thrives in fast-paced environments.
Passion for staying ahead of market trends and innovations
What you'll get
A career with a business in motion, always learning and evolving for better
A refreshingly friendly and supportive environment in which to thrive
Training and development opportunities that will enable you to advance as far as your talent and determination will take you
Plenty of social activities and events
If fitness is your thing, we often find opportunities to workout together
Free membership for you and an important person plus 2 discounted memberships for family members or friends
28 days holiday including public/bank holidays
Workplace Pension Scheme
Discount on retail and cafe products
About the Company
We're Total Fitness, a leading health club brand in the North of England and Wales. We're there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women's Gym by Total Fitness. Driven by the belief that everyone is better fitter, our mission is to help you, help yourself. We give you all you need to get going and keep going. Because we know that what worked yes...
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