Job Specifications
Location: Mountain View, California
We are seeking a dynamic and strategic Global Lifecycle Marketing Manager to own and drive the comprehensive customer journey at Moveworks. This is a critical role that will shape how we engage with our customers from their very first interaction through their entire lifecycle, ensuring they achieve maximum value from our AI platform. You will be instrumental in building a cross-channel strategy that goes beyond single-channel execution, making a profound impact on customer awareness, adoption, retention, and expansion.
What will you do?
Holistic Customer Journey Ownership: Develop, implement, and optimize a robust global customer lifecycle marketing and distribution strategy spanning the entire customer journey—from discovery and onboarding to ongoing engagement, retention, and upsell opportunities.
Cross-Channel Strategy & Execution: Drive and execute integrated, multi-channel campaigns across various touchpoints including email, in-product messaging, community, web, etc. You will be responsible for crafting various email nurtures and newsletters.
Customer Segmentation & Personalization: Develop sophisticated customer segmentation strategies and deliver highly personalized, data-driven communications and experiences that resonate with diverse global audiences and drive measurable outcomes.
Deliver Results: Establish key performance indicators (KPIs), rigorously monitor, analyze, and report on campaign performance, and leverage insights to continuously test, iterate, and optimize lifecycle programs that deliver direct business impact.
Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, Customer Success, Analytics, Operations, and Creative teams to ensure consistent messaging, aligned goals, and integrated campaigns that deliver a cohesive customer experience.
Experimentation and Innovation: leverage innovative marketing technologies like AI and behavioral data, to supercharge program optimization and personalization that impact customer engagement and revenue.
What do you bring to the table?
8+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of success in a SaaS environment.
Demonstrated success in developing and executing end-to-end customer journey strategies that drive significant business impact (e.g., acquisition, activation, retention, upsell).
Excellent storytelling and written communication skills - you will be drafting email series and newsletters to prospects and customers
Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels within a global organization.
Customer-Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences.
Experience working in a fast-paced, high-growth environment.
Compensation Range: $145,000- $180,000 + Bonus + Equity
*Our compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans.
Ultimately, in determining pay, final offers may vary from the amount listed based on geography, the role’s scope and complexity, the candidate’s experience and expertise, and other factors.
Moveworks Is An Equal Opportunity Employer
*Moveworks is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.
Who We Are
Moveworks is an AI Assistant that helps all employees find information, automate tasks, and be more productive. We give the entire workforce one interface to get answers and take action across every enterprise system. And for developers, we make it easy to build and deploy AI agents that bring the power of Moveworks to every business process or workflow.
It’s all powered by a pioneering Reasoning Engine paired with an Agentic Automation Engine that, together, are able to handle even the most complex requests by understanding queries, then building and executing intelligent plans to fulfill them — in seconds.
Founded in 2016, Moveworks has raised $315M in funding, and eclipsed $100M in ARR in 2024 thanks to our award-winning product and team. Along the way, we’ve earned recognition as a leader in the Forrester Wave for Conversational AI Platforms for Employee Services, as a member of the Forbes Cloud 100 and AI 50 lists, and as one of America’s Most Loved Workplaces according to Newsweek.
Today, Moveworks has over 500 employees in six offices globally, and is backed by some of the world's most promin