Job Specifications
About The Role
We’re looking for a strategic and data-driven Lifecycle Marketing Manager to lead customer acquisition, engagement, and retention efforts across key performance marketing channels — including email, SMS, affiliate, loyalty, and reviews. This role is central to driving revenue and customer lifetime value through thoughtful strategy, cross-functional collaboration, and performance optimization.
You’ll manage agency and platform relationships, coordinate creative asset development, and serve as a liaison across internal teams to ensure seamless execution. The ideal candidate is both analytical and creative, with a strong understanding of CRM, lifecycle marketing, and customer experience.
Purpose
To design and execute marketing strategies that engage customers throughout their journey — from acquisition to retention and reactivation — using data-driven insights and personalized communications.
Key Responsibilities 2. Platform & Agency Management 3. Creative & Campaign Coordination 4. Cross-Functional Collaboration 5. Performance Analysis & Reporting 6. Industry & Competitive Intelligence
Strategy Development & Execution
Build and execute integrated marketing strategies across email, SMS, affiliate, loyalty, and review platforms.
Align channel strategies with broader business goals in partnership with the VP of E-Commerce.
Own relationships with external agencies and SaaS partners (e.g., Salesforce Commerce Cloud, Yotpo, Attentive).
Ensure partner activities are aligned with performance goals and brand standards.
Manage creative requests and feedback loops with internal teams.
Optimize creative assets for conversion using performance data and insights.
Act as the connective tissue between marketing, creative, merchandising, and web UX/development teams.
Project manage initiatives to ensure timely and effective execution.
Monitor and analyze KPIs across all channels.
Deliver actionable insights and forecasts to improve ROI and meet/exceed targets.
Stay ahead of trends in CRM, lifecycle marketing, and customer engagement.
Identify new opportunities through competitor analysis and market research.
Success Metrics (First 6–12 Months)
Increased revenue and engagement across email, SMS, affiliate, loyalty, and review channels.
Improved ROI and conversion rates through optimized creative and campaign execution.
Strong cross-functional alignment and execution of strategic initiatives.
Ideal Candidate Profile
Experience
3–5 years in CRM, lifecycle marketing, or performance marketing roles.
Proven success managing campaigns across email, SMS, and affiliate channels.
Experience with platforms like Salesforce Commerce Cloud, Yotpo, Attentive, and Asana.
Skills & Attributes
Strategic thinker with a strong grasp of CRM and retention marketing.
Analytical and comfortable with data, reporting, and A/B testing.
Excellent project management and communication abilities.
Results-oriented, adaptable, and proactive.
Collaborative mindset with leadership potential.
Knowledge
Deep understanding of customer lifecycle stages and how to influence behavior at each point.
Familiarity with industry trends and best practices in growth and retention marketing.
Salary $100,000-$115,000
About the Company
SBH Fashion is a full service staffing agency specializing in fashion, beauty and apparel. For the past 20+ years, SBH Fashion has boasted the reputation as one of the most well-respected and highly sought-after recruiting agencies in New York City working with some of the most prestigious brands in the world. At SBH Fashion we truly take stock in the interest of both client and candidate through personal interviews and career counseling. We are involved in the hiring process every step of the way ensuring premium placement ...
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