Job Specifications
The Ecommerce & CRM Marketing Specialist plays a key role in managing Baccarat’s online presence and driving digital growth within the U.S. market. This position supports the development of our customer relationship management (CRM) function while executing strategies that enhance brand awareness, engagement, traffic, and sales across digital channels.
Working closely with the Paris HQ Ecommerce team, the U.S. Marketing team, and the U.S. Ecommerce Operations team, this role implements initiatives that elevate Baccarat’s digital experience, strengthen customer loyalty, and optimize performance across all ecommerce touch points.
Apply via our Baccarat Career Center https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=a1fc4b6b-735e-44f7-b627-cb1a3d498ad6&ccId=19000101_000001&lang=en_US
Key Responsibilities
Digital Commerce & Customer Experience
· Enhance the online shopping experience by optimizing site usability, improving conversion flow, and implementing best practices in digital merchandising.
· Partner with HQ to ensure product copy, visuals, and translations are tailored to the U.S. market and consistent with brand standards.
· Conduct regular website audits to verify accuracy of content, pricing, and formatting.
· Manage product assortments for quarterly activations and adjust merchandising based on sales trends and inventory levels.
· Create Jira tickets to request front-end, UX, and interface enhancements.
Digital Marketing & Campaign Execution
· Collaborate with the Marketing team to plan and execute integrated campaigns across email, paid media, affiliates, and influencer partnerships to drive traffic and conversion.
· Support the management of agency partners, including digital, affiliate, and influencer platforms.
· Implement SEO strategies to increase organic traffic and product visibility.
CRM & Data-Driven Engagement
· Contribute to the development of Baccarat’s CRM strategy to foster engagement, retention, and lifetime value.
· Utilize CRM data and digital analytics to segment audiences, personalize outreach, and refine campaign effectiveness.
Performance & Reporting
· Monitor ecommerce KPIs, including traffic, conversion, and engagement, to identify opportunities for optimization.
· Analyze campaign performance and provide insights to enhance future marketing initiatives.
· Collaborate cross-functionally with sales, product development, and customer service teams to ensure brand consistency and alignment with business objectives.
Key Competencies
· Strong organizational, administrative, and project management skills.
· Excellent verbal and written communication abilities.
· Analytical mindset with attention to detail and data accuracy.
· Proven ability to collaborate across teams and manage multiple priorities.
· Deep understanding of ecommerce and digital marketing best practices.
Profile
· Bachelor’s degree in Marketing, Communications, Business, or a related field.
· 2+ year of experience in Ecommerce, Digital Marketing, or CRM.
· Proficiency in tools such as Google Analytics, SEO/SEM platforms, Salesforce, Adyen, PayPal, and Microsoft Office Suite.
· Knowledge of CRM principles and customer lifecycle marketing.
· Experience in luxury or premium retail environments preferred.
Baccarat Offers a full complement of benefits
Salary $70,000 - $75,000 plus Bonus
About the Company
Baccarat is the fruit of a group of daring artisans who have transformed the four elements of nature - earth, air, fire and water - into crystal of unparalleled purity. By crafting true masterpieces, Baccarat has never ceased to astonish the world. Each creation, handled, refined, contemplated many times in our ateliers is an invitation to enter an enchanting, captivating universe. This is how the name of a small town in eastern France has become a symbol of French joie de vivre and the art of celebration.
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