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CRM & Loyalty One-to-One Project Manager (M/F)

CRM & Loyalty One-to-One Project Manager (M/F)

On site

Paris, France

Full Time

03-11-2025

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Skills

Test Customer Service CRM Marketing Project Management

Job Specifications

Context

Within the GlobalLacoste Data & Client Team, the Client Loyalty& Experience Team aims to bring to life Lacoste’s client strategy ona worldwide level by implementing new loyalty mechanics, benefits orexperiences, as well as enhanced loyalty journeys.

TheClient Loyalty & Experience Team Works Transversally With Followingteams

Otherbusiness HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce,Retail, Customer Service etc)
Localbusiness teams in 20+ markets (Marketing / CRM / Digital / Retail)
IT& Product teams (CRM IT, Retail IT, Digital Product teams)

Reportingdirectly to the Global Head of Client Loyalty & Experience, we are hiring aCRM & Loyalty One-to-One Project Manager.

Overall Mission

As the CRM& Loyalty One-to-One Project Manager, you are responsible for theone-to-one relationship tools between Lacoste & its members, by deliveringefficient tools as well as driving the change internally.

Projects

Customer Voice: livetool, collecting customers’ feedback after an experience with the brand &enabling our field teams to re-engage with ambassadors / detractors
Clienteling: new toolto be designed & launched in 2026 in firstmarkets with follow-up roll out plan for 2027

Responsibilitiesacross Both Projects

Lead & coordinatethe production of project deliverables: business requirements’ documentation /customer use cases / functional specifications / test plans / trainingmaterials
Structure, monitor &participate in the operational implementation of projects with different teams &markets
Participate in thetesting phase & track bugs
Monitor KPIs relatedto the usage & impact of the tools
Proactively shareideas to enhance our loyalty program, based on client data & feedback
Promote the toolsinternally
Coordinate withinternal teams involved in projects (non-hierarchical management)

Profile: minimum of5 years’ experience

Expertise

Client Marketing, Clienteling orLoyalty in Retail
Project management experienceacross multiple projects & touchpoints
Working for tools designed forstore teams
Experience working in a store is aplus

About the Company

At the crossroads of fashion and sport, Lacoste liberates and creates movement. Both universal and timeless, it crosses cultures, oceans and generations to inspire each and every person. Two Lacoste items are sold every second in the world. As a global brand, our 8 500 team members are present in more than 100 countries, on all continents. We offer a wide range of jobs, from manufacturing to omnichannel distribution. We provide to our customers a complete range of products: apparel, footwear, leather goods, underwear, fra... Know more