Job Specifications
CRM (Email, In-App, SMS, Push), campaign execution, work with creative on campaign development and messaging, project management, attention to detail, willingness to learn, driven, can wear many hats
Not afraid to get hands dirty, execution in monday.com and braze, campaign deployment
Hybrid opportunity for US-based employees with an expectation of 1+ days per week in our Union Square Manhattan office
Start your adventure with Zip
As a CRM Specialist in our CRM Operations team in Marketing, you will deliver marketing communications to our customers. You’ll be working largely with our broader marketing team to leverage our platforms to ensure we are giving our customers the best experience possible.
This role is highly technical, ensuring quality on-time delivery of our CRM campaigns to deliver strong engagement with our customers and overall success of the CRM Program. You will be executing and reporting on campaigns, across multiple channels. You will be responsible for insights to inform campaign structure and targeting, campaign delivery, and operational reporting to ensure we are continuously improving in efficiency and effectiveness of our engagement with customers.
Interesting problems you’ll get to solve
Contribute to the delivery of a world-class CRM program, one campaign at a time, including A/B testing, personalization, and AI-driven targeting.
Embed learning from historical campaigns run by Zip, including subject lines, send timings, device display optimizations, and AI-generated content testing.
Keep abreast of external best practices, competitor communications, and emerging AI-powered Martech capabilities to future-proof Zip’s CRM strategy.
Develop consumer insights to inform campaigns, manage audience selection and mailing list management, and apply AI insights for smarter segmentation and personalization.
Provide campaign and operational reporting, analysis, and troubleshooting; leverage predictive AI models (e.g., churn risk, transaction likelihood) to refine lifecycle journeys and trigger-based communications.
Assist with campaign definition clarification, development of briefs, business rules, processes, checklists, data/tech requirements, and opportunities for workflow automation using AI.
Manage data integrations required for journeys, including customer data, product feeds, and behavioral data, with AI models enhancing accuracy and targeting.
Work with stakeholders to ensure their requirements are well understood, consult on where additional value can be added, and highlight where AI can accelerate outcomes.
Understand best practice email and mobile engagement strategies to maximize effectiveness, while exploring generative AI to streamline creative production (e.g., subject lines, push copy, SMS variants)
Assist on projects involving CRM pertaining to customer data, CRM system optimization, and AI-enabled campaign efficiencies
Ensure campaign delivery is compliant with Zip policies, CRM processes, and regulatory requirements while also maintaining responsible AI practices
What You’ll Bring To The Team
1-2 years of digital campaign or CRM experience with tertiary qualifications. HTML experience desired
Strong analytical skills with a commitment to driving the success of marketing programs, with a strong attention to detail, clarity and accuracy
A curious mind
A strong desire to execute, drive impact, deliver with excellence and demonstrate urgency
Ability to prioritize and work in a fast paced environment with changing priorities
Sound stakeholder management and communication skills
Experience with customer segmentation and targeting principles
A data-driven approach to problem solving with experience in data and analytics platforms including tracking, attribution and A/B testing exercises
Hands on experience in communication/marketing automation platforms including any of the following: Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Cheetah, Pardot, Marketo (desired)
Our values in your DNA: Customer First, Own It, Stronger Together and Change the Game
What You’ll Get In Return
Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.
We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.
We think these are just some of the best things about being a Zipster. We will also offer you:
Flexible working culture
Incentive programs
20 days PTO every year
Generous paid parental leave
Leading family support policies
100% employer covered insurance
Beautiful Union Square office with a casual dress code
Learning and wellness subscriptio