Job Specifications
Retirement Villages Group is leading the evolution of later living in the UK. For over four decades, we've been creating thriving communities where people can live well for longer - blending beautiful homes, wellbeing-focused amenities, and genuine connection.
Our Thrive Living Collection represents the next generation of retirement living; sustainable, design-led, and connected to the wider community. These urban and suburban developments are purpose-built for modern retirees who value independence, convenience, and lifestyle.
We're looking for a strategic and driven Marketing Manager to lead the full marketing lifecycle for new developments within our Thrive Living Collection - from concept and pre-build through to launch and ongoing operation.
You'll shape marketing strategy, drive early demand, and ensure each new development enters the market with impact. Working closely with Sales, Operations, Development, and agency partners, you'll balance brand storytelling with commercial results - helping to bring a new era of retirement living to life.
Key Responsibilities
Lead end-to-end marketing for a portfolio of Thrive Living developments across all stages - pre-build, build, pre-launch, opening, and operational
Manage early-stage activities including CGI creation, hoardings, site branding, and marketing suite setup
Direct PR and community engagement to build awareness and establish strong local reputations
Own and execute content and campaign plans - from messaging and website updates to marketing collateral and digital assets
Brief and manage agencies across creative, digital, and media to ensure consistent, high-quality delivery
Oversee paid media activity and HubSpot campaigns to nurture leads and optimise conversion
Collaborate with Sales on phasing, launch events, early reservation strategies, and ongoing enquiry generation
Partner with Finance, Development, and Operations to ensure campaigns are aligned, budgeted, and results-driven
Manage ongoing marketing for open developments, maintaining strong enquiry flow and occupancy performance
Report regularly on campaign performance and market trends, providing insights and recommendations to the Marketing Director
Maintain structured short-, medium-, and long-term marketing plans to ensure proactive delivery
About You
Proven experience in property, retirement living, or residential marketing
A strategic planner who can see the big picture while managing complex project details
Strong content and campaign management skills with a track record of effective delivery across channels
Confident stakeholder manager with experience leading internal teams and external agencies
Commercially astute, with strong budgeting and ROI analysis skills
Calm, proactive, and solutions-oriented, able to manage competing priorities smoothly
Experience using HubSpot or similar CRM and marketing automation platforms
Why Join RVG
At Retirement Villages Group, you'll be part of a purpose-driven business that's reshaping what retirement living means - creating inspiring, sustainable communities that enhance people's lives.
You'll join a collaborative marketing team where innovation, quality, and creativity are valued, and your work will directly contribute to shaping the future of later living in the UK.
Apply now to join Retirement Villages Group and help bring the Thrive Living vision to life!
About the Company
Our mission:
The UK's population is ageing, fast, but the country cannot currently cope with the rising demand for active, independent later living. Too many people are therefore forced to live in inappropriate housing or move into care far too soon.
As a pioneer of later living in the UK we recognise the need. We have set out to create amazing, sustainable communities, connected to thriving local centres, breathing new life into urban and suburban neighbourhoods and country locations.
"Our mission is to create positive li...
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