Job Specifications
Requirements
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About The Role
The role is responsible for executing and managing email marketing campaigns across six market locales, including building, testing, and launching campaigns while ensuring timely asset delivery. Additionally, the role supports senior specialists in campaign planning, performance analysis, competitor reporting, and database growth initiatives to optimize email marketing strategies.
Key Responsibilities
Owns Email campaign delivery and execution across 6 market locales – builds all Email campaigns in ESP platform for each local market, tests and QA Email campaigns, creates audience segment and builds journey for execution
Brief EMEA Creative on all email marketing campaign, as planned by Senior Specialist, to deliver against email calendar requirements and campaign objectives
Responsible for ensuring all assets, imagery and products are delivered within deadlines for the campaign build process
Supports Email team (Senior Specialists) with planning innovative email marketing campaigns for Men’s and Store Activity, collaborating with partners in Ecommerce, Product and Brand where relevant
Supports Email team (Senior Specialists) with email performance and competitor reporting and draw actionable insights to help continuously optimize email results
Support Email team (Senior Specialist) with database growth initiatives, briefing in requirements to EMEA Creative and reporting on performance weekly to drive forward the strategy
Who You Are
Previous experience with ESPs (Salesforce Marketing Cloud desired), preferably at an agency or DTC retailer with e-commerce focus required (minimum 2 years)
Ambitious team player with desire to improve and innovate the email channel
Ability to translate ideas or insights into well-constructed creative briefs.
Foundational understanding of email marketing, journeys and reporting, including segmentation, personalisation, and automation.
Knowledge of email design and best practices
Understanding of all CRM KPIs, how they are calculated and when to be used across weekly/monthly/quarterly trade meetings
Demonstrates agility and strong time management and prioritisation skills.
This is a hybrid role based in Central London, requiring three days in the office.
must haves
Proven work ethic with utmost integrity.
You are a master enroller and believe the key to success is collaboration.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness and creates the space for others to do the same.
Fosters connection by putting people first and building trusting relationships.
role classification
Your role is classified as hybrid under our global SSC Hybrid Workplace Policy.
In-person collaboration is important, and much of the role can be performed remotely. Work is performed at both the SSC office and home office every week.
About the Company
If you are seeking a job opportunity with lululemon, please note that our recruiters will only contact candidates using an @lululemon.com email address.
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lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love.
Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communit...
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