Skills

Communication Critical Thinking Market research Problem-solving Sales Research Research methodology Analytical Skills Marketing Analytics Strategic Planning

Job Specifications

Title: Market Analytics

Location: Cambridge, MA (1-2 days onsite/ week)

Duration: 6+ months

Job Description:

Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication.
Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys.
Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group’s needs.
Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies.
Collaborate cross-functional with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning.
Manage external research partners and ensure high-quality, compliance (in collaboration with PV/Legal), and timely project execution.
Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners.
Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact.

Skills:

Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus.
Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes.
Demonstrated track record showing high business impact.
Strong analytical skills, problem-solving, and critical thinking.
Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actions.
Strong communication and storytelling skills with an executive presence.

Education:

BA/BS degree required
8+ years of experience, including 4 years of direct involvement in market research.

Team Overview:

Advanced Analytics: Uses claims and real-world data to guide brand strategy and tactics.
Market Analytics / Market Research (Primary Focus of This Role).
Conducts qualitative and quantitative market research.
Engages with HCPs and patients to inform brand and marketing strategy.
Collaborates closely with marketing, HCP, and patient engagement teams.
Forecasting: Develops and manages brand forecasts and budgets.
Strong market research methodology expertise (qualitative + quantitative).
Exposure to advanced analytics or forecasting is a plus but not essential.

About the Company

Integrated Resources Inc. (IRI) is a professional staffing firm specializing in contract, consulting & full time positions in the area of Information Technology, Life Science and Allied Healthcare. Since its inception in 1996, IRI has continued to grow in size, opportunities, service and quality. Our expert team of highly trained counselors work hand in hand with every candidate and client forming a partnership of understanding and commitment. Know more