Skills

Leadership Sales CRM SEO Merchandising Marketing

Job Specifications

You’ll be responsible for delivering our digital trading strategy, driving traffic, and optimising conversion across our digital channels. From delivering exceptional merchandising and promotional experiences to enhancing customer journeys and achieving ambitious KPIs, you’ll play a pivotal role in our commercial success.

You’ll also:

Own the presentation of pricing, promotions, and offers across digital platforms.
Ensure all pricing and data are accurate, relevant, and aligned to our strategy.
Optimise customer journeys — reducing bounce rates and improving engagement.
Analyse competitor propositions and make actionable recommendations.
Provide accurate planning data to support capacity and operational modelling.
Drive ROI across PPC, SEO, and affiliate marketing to maximise value.
Champion ecommerce excellence across the wider business.
Strengthen digital leadership within the Digital and Distribution teams.

Day to day

Deliver the online trading strategy to achieve revenue and profit targets in line with Virgin Atlantic’s strategic goals.
Use data-driven insight to identify opportunities and challenges affecting conversion.
Partner with Marketing to grow traffic and maximise ROI.
Represent Digital at weekly trading meetings.
Collaborate with Revenue Management to identify and execute competitive, profitable trading opportunities — ensuring alignment across global markets and sales channels.
Work closely with Distribution to drive direct business growth in line with our strategy.
Ensure transparency and consistency across all ecommerce and direct sales channels.
Partner with Insight teams to build analytical models that track and enhance ROI, identifying conversion opportunities.
Collaborate with UX teams to ensure content supports trading propositions and enhances customer engagement.
Influence CRM activity to ensure trading initiatives are integrated effectively across marketing channels.

About the Company

Virgin Atlantic first took to the skies in 1984 to shake things up, bringing a sparkle of red, a touch of wit and a passion for flying to the grey world of airlines. We fell in love with creating the best experience in the skies for our customers, and they fell in love with us right back. Since then we’ve become Britain’s second largest carrier, with non-stop transatlantic routes including New York, Orlando, the Caribbean, Delhi and Johannesburg. And thanks to our hugely successful joint venture with Delta, Air France and K... Know more