Job Specifications
Responsibilities
About the team:
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
The Athlete Manager will be part of the larger Creator Management team responsible for onboarding and managing Athletes for North America (NA) on TikTok, developing and championing best practices in management to support adaptation across all regions. This role will report into the Head of Creator Management, NA and be part of the NA Creator Management team whose remit includes best-in-class management of our emerging, established and top creators for the North America (NA) region, as well as developing a global, scalable approach to strategic partnerships with our top creators around the world, working closely with the regional teams.
Responsibilities:
- Deliver ongoing account support for athletes, including resolving platform issues, managing verification requests, and ensuring a smooth and high-quality user experience.
- Support the day-to-day operations of athlete partnership programs by coordinating contracts, payments, deliverables, and account setup.
- Manage onboarding and verification workflows to ensure a seamless and timely experience for athletes joining the platform.
- Maintain organized documentation, trackers, and reporting tools to monitor program status, timelines, and deliverable completion across multiple athlete cohorts.
- Collaborate cross-functionally with internal teams and external vendors to support program execution, approvals, communications, and reporting needs.
- Compile program updates, track progress against goals, and surface opportunities to improve process efficiency, accuracy, and overall operations.
- Provide administrative, operational, and logistical support for large-scale athlete initiatives and sports-related activations.
- Review, select and onboard eligible creators based on centrally aligned eligibility criteria, alignment to business priorities while also considering exception criteria, content priorities, reactive opportunities, and portfolio capacity
- Host creators in person and/or online to share best practices, vertical content strategies, and product updates as well as answer questions and foster connections
- Use dashboards and automated weekly reports to understand portfolio performance and build data-informed content strategies to educate creators on relevant new product features and tools using resources from the Creator Development Team.
- Collect feedback and needs from the creator pool to share with XFN teams including Product, Creator Research, Content Strategy & Policy, Publishers Pillar, and TikTok Overall. Establish and support feedback loops.
- Support Diversity, Equity, and Inclusion (DEI) and TikTok for Good tentpoles and initiatives by localizing and sharing playbooks and resources when appropriate
- Monitor any urgent or repeat issues facing managed creators related to their on-platform content performance. Partner with XFN to understand and advocate for regional account support needs and feedback
- Identify key case studies and examples from managed Creators in the NA region to be highlighted in education initiatives and creator campaigns
- Collaborate with key cross-functional partners, especially Marketing, Public Policy and Comms teams, on initiatives related to advocacy
- Draft proposals and strategies in collaboration with the wider central creators team for initiatives that could support TikTok's DEI, XFN campaigns and innovation
Qualifications
Minimum Qualifications:
- 3+ years working experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Strong track record of working across teams, organizational structures, geographies to drive impact
- Exceptional creator/partner management capabilities
- Bachelor’s Degree in related field
Preferred Qualifications:
- Exemplary interpersonal, analytical and communications skills.
- Strong documentation, presentation, and communication skills
- Experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs
- MS/MA/MBA considered a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built t
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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