Job Specifications
About Zegna
Following the path traced by the founder Ermenegildo over 110 years ago, ZEGNA is now internationally recognized as a leading global luxury menswear brand. Established as a fabric maker in the mountains of Piedmont, ZEGNA is part of the Ermenegildo Zegna Group, which counts more than 6,000 employees. Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores. The Group also operates TOM FORD FASHION through a long-term license agreement with The Estée Lauder Companies Inc. to over 100 stores. As of 30th September 2023, ZEGNA has 403 stores of which 242 are directly operated. The brand remains committed to leveraging its rich heritage to build a better present and future.
YOUR OPPORTUNITY
As the Marketing & Events Manager for ZEGNA North America you will be responsible for supporting strategic brand planning and executing the regional marketing strategy (US and Canada) across all channels (retail and wholesale). This position is accountable for all local events, in-store experiences, and other regional marketing initiatives which drive brand awareness, increase client engagement with the ZEGNA brand, and drive strong ROIs.
The Marketing & Events Manager has strong analytical, communication, and presentation skills and is comfortable working cross-functionally. This position requires the candidate to be highly organized, detail-oriented and manage multiple projects at once. This position reports directly to Marketing & Events Director - Americas and is based in our NYC Corporate office 4 days a week (1 day WFH).
Key Responsibilities
Allocate and manage the budget for all regional retail advertising and marketing initiatives.
Collaborate on planning regional marketing strategy, applying insights and suggesting innovative ideas with a particular focus on new store openings and priority markets
Work closely with HQ to design and validate local strategy and execution.
Establish strong partnerships with cross-functional teams to align on plans and execution (PR, Content, Media, Retail, CRM, Visual Merchandising, Finance, etc.).
Oversee all facets of regional and partner marketing initiatives and localized campaigns to ensure execution meets brand standards and guidelines.
Support marketing department as a flexible and diversified resource across all planning and projects.
EVENT AND ACTIVATION MANAGEMENT:
Support the Marketing & Events Director to ensure all events (brand, retail, client experiences) are delivered seamlessly and in an elevated manner with a hands-on mindset.
Design activations to deliver strong ROMI.
Develop and implement enhancements to events, retail activations, and client experiences.
RELATIONSHIP AND PARTNER MANAGEMENT:
Own and develop mall relationships to maximize brand awareness and visibility through mall marketing platforms.
Serve as relationship support and account manager for appx 10 retail and wholesale partners, driving strategy and execution for all Lease Required Advertising [LRA] and Coop Advertising campaigns
Establish and leverage relationships with potential brand partners (e.g., Amex, hospitality, art industry).
Collaborate with regional teams with optimize relationship network with key hospitality partners, local VIPs, stylists, wedding planners and others.
Serve as relationship lead between marketing department and retail teams, as well as key relationship lead between local teams and HQ marketing resources.
Retail Marketing
Develop infrastructure and protocols for handling retail marketing requests
Own all facets of regional retail marketing including asset requests and delivery for all regional marketing campaigns
Design and deliver marketing activities to engage clients with the brand
Manage regional participation in charitable events
Maintain regional calendar slides
Champion local initiatives for inclusion in digital, social and paid media campaigns
Monitor local paid media campaigns, providing strategic marketing guidance in collaboration with local teams to media agency
Create briefs, pitch and summary presentations to ensure HQ alignment
ADDITIONAL RESPONSIBILITIES:
Support marketing department with budget tracking and management, ensuring proper budget planning, timely vendor payments and payment tracking. Manage expense report submission.
Provide strategic marketing insights. Monitor competitive activities and identify consumer trends and insights.
Create marketing collateral as needed for regional and HQ teams, including planning and summary decks and presentations
Support HQ during key brand moments as needed, such as fashion shows and local activations
QUALIFICATIONS:
Bachelor's degree or equivalent experience required; MBA preferred.
5+ years of proven experience in retail luxury marketing and brand management, and event execution.
Demonstrated success in creating and implementing integrated b
About the Company
Inspired by our visionary founder, Zegna follows its own path down the road that Ermenegildo built over 110 years ago in the mountains in Piedmont, Northern Italy. His 232 road, crossing the 100 km2 Oasi Zegna natural territory surrounding the wool mill, has been turned into a graphic abstraction and signifier of the Zegna brand identity where history is expressed in the family name of the founder. Established as a fabric maker, Zegna is internationally recognized as a leading global luxury menswear brand and part of the Erm...
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