Skills

Communication Copywriting Organization Marketing Agile

Job Specifications

about us

We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK and Europe, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.

In addition to our restaurants, itsu [grocery] offers a range of high-quality Asian-inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.

With its best-in-class-food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

the role

The role reports directly to the Head of Marketing, supporting them with the planning and delivery of key national and local campaigns that drive transactions and footfall into our restaurants. You’ll manage the creative process to deliver effective campaigns that support our business objectives, in close collaboration with key departments, particularly our operations and shop teams. Occasionally, you will support franchise partners to collaboratively develop campaigns for their local markets.

the ideal candidate

Experience working for a multi-site retailer
4 years+ experience in marketing
Passionate about brands, innovation and all forms of customer communication
A great feel for marketing and comms today including the role of social channels
Dynamic, collaborative and agile – and able to get stuck in from day one!
Willing to be hands on in a very lean organization
Excellent written and verbal communication skills, with good copywriting skills
Experience in communicating and influencing at all levels of an organization
A good creative eye
Experience within hospitality or retail would be preferable but not essential

You put people at the heart of everything you do by displaying the 4 itsu qualities:

I take pride [in what I do]
I genuinely care [for people]
I want to grow [myself & others]
I build trust [around me]

main responsibilities

Deliver foot-stopping campaigns and launches in restaurant, with content and creative that builds the brand and drives transactions
Work with agency partners and internal stakeholders to help deliver creative across a wide range of assets, including POS and packaging. touchpoints
Writing engaging, creative campaign briefs for in-house and outsourced partners, including photographers, videographers and animators for digital totem creative
Be a brand guardian, protecting our brand identity and how it is cascaded through all our communication channels, including packaging – and ensuring simplicity is revered in everything we do
Occasional support with local and new store marketing
Budget management

perks and benefits

Private medical insurance
Company pension scheme
Group income protection
Life assurance
Health cash plan
Employee assistance program
Critical illness scheme
Food allowance
Discounts at major retailers
Cycle to work scheme

About the Company

We are itsu, the leading Asian-inspired quick-service restaurant and grocery brand with over 80 restaurants across the UK, Belgium, and France, and a growing wholesale business across Europe and beyond. We’ve been serving nutritious, Asian-inspired food with respect, precision & passion since 1997. In addition to our restaurants, our itsu [grocery] team develop unique Asian-inspired dishes and ingredients for all major supermarkets across ambient, chilled & frozen. Together we are determined to keep innovating, to keep la... Know more