Job Specifications
Job title- Comms Platform Ops Lead
Location- Paddington, Hybrid
Job type- Contract
Key Responsibilities
Campaign Execution: Plan, create, and launch CRM campaigns across diverse channels, including email, SMS, push notifications, content cards, in-app messages, and more, using Braze or Salesforce Marketing Cloud. Demonstrate a strong understanding of webhooks and the ability to build and segment audiences for seamless integrations with third-party platforms for direct marketing and other use cases. Maintain an awareness of company risks and threats.
Personalisation: Experience in writing and editing Liquid language scripts to create dynamic, scalable campaigns with connected content tailored to individual user needs.
Campaign Automation: Design and implement automated workflows and Canvas Journeys for customer segments, leveraging behavioural insights, lifecycle stages, and other criteria to ensure timely, relevant, and personalised delivery.
Data Management: Collaborate with the audience and data team to define requirements for segmentation and personalised content. Ensure data accuracy, proper segmentation, and effective tagging to optimise targeting and campaign performance. Support compliance.
A/B Testing & Optimisation: Execute campaign orchestration processes to effectively support A/B testing of key campaign elements, including subject lines, messaging, timing, and more. Leverage data insights to refine and optimise future campaigns for improved performance.
Proofing and Testing: Test and proof campaigns prior to launch, ensuring robust analytics tracking is in place. Adhere to best practices for vanity URLs, GA parameters, and perform end-to-end testing to guarantee an optimal customer experience.
Reporting & Analytics: Track and monitor campaign performance metrics, such as deliverability and key KPIs, ensuring volume targets are achieved while identifying opportunities for improvement.
Criteria
Bachelor’s degree in marketing or a related field, or equivalent professional business experience.
2–4 years of experience in CRM campaign management, email marketing, or digital marketing operations.
Proficiency and hands-on experience with Braze, Adobe, Salesforce Marketing Cloud and multi-channel marketing tools (preferred).
Familiarity with campaign automation, audience segmentation, and reporting tools.
Basic knowledge of Liquid for customising email templates (preferred).
Understanding of email deliverability best practices and anti-spam regulations.
Analytical Skills: Strong ability to evaluate campaign performance metrics and derive actionable insights to inform strategy.
Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across technical and non-technical teams.
Project Management: Proven ability to manage multiple projects concurrently and meet deadlines.
Attention to Detail: A meticulous approach to campaign execution and data management, ensuring accuracy and consistency.
About the Company
We are leaders in specialist recruitment and workforce solutions, offering advisory services such as learning and skill development, career transitions and employer brand positioning.
As the Leadership Partner to our customers, we invest in lifelong partnerships that empower people and businesses to succeed. We help you achieve your career goals and deliver your business needs by combining meaningful innovation with our global scale and insights.
Last year we helped over 280,000 people find their next career. Join the mill...
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