Job Specifications
Job Title: CRM Consultant (6-Month Fixed Term Contract)
Department: Data and Business Transformation
Reporting to: Head of Data and Business Transformation
Location: Head Office, 4 days per week on site
Travel: Possible occasional travel, UK only
The role:
The key focus will be leading a 6-month transformation programme across both our Marketing (to be decided) and Sales CRM (SugarCRM). This role will own the end-to-end process — from requirements gathering and CRM selection for Marketing, through to creation of briefing docs, liaising with technical teams, training, rollout and adoption.
You will work closely with the Head of Business Transformation, Sales teams, Marketing teams, and technical teams (both for our ERP and CRM) to deeply understand how the business operates, and how this relates to the CRM. You will play a key role in designing CRM solutions that genuinely solve pain points, support teams, and drive business performance.
Main Job Responsibilities:
CRM Strategy & Requirements
Understand – at a deep level – how our business works. Knowing how our sales team operates, and what we want to achieve with our marketing activities is crucial to the success of these projects.
Use your experience and knowledge, paired with an understanding of our business, to guide the business on the most effective set up for our marketing and sales processes within CRM
Lead detailed requirements gathering by working closely with our UK and EU sales, marketing, and operational teams
Map existing processes, pain points, and improvement opportunities (with CRM) across the customer lifecycle.
Deliver clear briefing and solutions documentation – working closely with the technical delivery teams – ensuring that new functionality is easy to use and meets our needs.
Deliver training and technical documentation & ensuring that there is widespread adoption and usage of the Sales CRM functionality, and Marketing CRM
Evaluate shortlisted Marketing CRM and provide expert guidance on selection
Project Management & Delivery
Own the full delivery plan for the Marketing CRM implementation — from vendor selection to go-live
Oversee the briefing, specification, development, testing, training, and rollout of new functionality in SugarCRM
Create clear functional specifications, user stories, and documentation for technical partners and developers
Coordinate with internal and external technical teams – across ERP and CRM
Change Management & Adoption
Lead stakeholder engagement across all sales and marketing teams
Develop and execute communication plans to support rollout and adoption.
Design and deliver training (sessions & videos) for all users
Monitor adoption and usage, taking action to ensure long-term success
QA
Ensure that data is correctly being displayed on CRM from our ERP system, and any calculated fields are working as expected
Conduct UAT (User Acceptance Testing) to ensure correct delivery from our technical partners.
Skills Required:
Experience
Proven experience delivering CRM projects end-to-end in B2B, non-subscription, product-focused businesses (e.g., distribution, wholesale, manufacturing)
Hands-on experience with Marketing and/or Sales CRM platforms — ideally including HubSpot, SugarCRM, or similar mid-enterprise CRMs
Background in requirements gathering, process mapping, stakeholder interviews, and translating business needs into clear functional specs
Demonstrable change-management experience — able to influence, engage, and train teams with varied technical abilities
Skills & Competencies
Proven project management skills with the ability to plan, prioritise, and keep multiple workstreams on track
Excellent communication and facilitation skills, comfortable working with senior stakeholders and frontline teams
Ability to challenge assumptions constructively and propose pragmatic solutions
Strong understanding of CRM integrations, data flows, and working with middleware/automation tools (e.g., Workato)
Detail-oriented with a focus on quality, documentation, and measurable outcomes
Confident creating user journeys, process documentation, and training materials
The Company:
Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.
Integral Memory Division:
The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.
Integral LED Lighting Division:
From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transformi
About the Company
Founded in 1989, Integral has been at the forefront of innovation, consistently pushing the boundaries of what's possible in data storage. With a commitment to excellence, we have become a leading manufacturer of a comprehensive range of digital memory products, including cutting-edge SSDs, versatile memory cards, reliable USB drives, and high-performance RAM modules.
At Integral, our vision is to empower individuals and businesses with seamless access to their digital world. We believe in the transformative power of effic...
Know more