Job Specifications
About Harbinger
Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.
Role Overview
We are seeking a Marketing Manager, Paid Media to own and scale Harbinger’s paid acquisition and digital advertising strategy. This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels.
You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI. This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up.
Key Responsibilities
Paid Media Strategy & Planning
Develop and own Harbinger’s paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic
Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)
Identify new growth opportunities through emerging platforms, formats, and targeting strategies
Campaign Execution & Optimization
Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing
Continuously optimize performance to improve CPL, CPA, and overall ROI
Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences
Budget Ownership & Forecasting
Own and manage paid media budgets across platforms
Forecast spend, results, and pipeline contribution
Make real-time budget reallocations based on performance
Analytics & Reporting
Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data
Build dashboards and regular reporting for leadership
Translate data into insights and recommendations
Funnel & Conversion Optimization
Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows
Improve conversion rates throughout the funnel—from first click to sales handoff
Implement and test new CRO strategies
Creative & Messaging Collaboration
Partner with product marketing, design, and content teams to develop compelling ad creative
Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)
Ensure consistency with Harbinger’s brand voice and value propositions
Cross-Functional Collaboration
Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution
Support product launches and major announcements with integrated paid campaigns
Qualifications
Required
5–10+ years of experience managing paid media or performance marketing campaigns
Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube
Proven ability to manage and optimize significant advertising budgets
Deep understanding of B2B funnels, attribution, and lead quality
Strong analytical skills and comfort working with performance data
Excellent communication and stakeholder management skills
Preferred
Experience in B2B, SaaS, hardware, automotive, or climate tech
Familiarity with fleet, logistics, or commercial vehicle markets
Experience with ABM strategies
Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Startup or high-growth company experience
Key Benefits & Perks
Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
Early-stage Stock Options
Robust Retirement Savings (401k, HSA, FSA)
Generous Paid Time Off (PTO) & Parental Leave
Annual Vacation Bonus
Wellness & Fertility Benefits
Cell Phone Stipend
Complimentary Meals & Stocked Kitchens
California Pay Range
$85,000—$115,000 USD
Equal Opportunity
Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
Candidate Data Privacy
Harbinger may collect, use a