Job Specifications
About Us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
A creator marketplace managing over 80,000 influencer partnerships monthly
An AI-powered platform to streamline discovery, outreach, and whitelisting
Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Role Overview
BM Digital is seeking a VP of Marketing (B2B Demand Generation) to build and operate a fully integrated demand generation function. The focus of this role is to generate a reliable flow of qualified sales conversations and drive sustained pipeline growth through disciplined execution across all marketing channels.
The VP will oversee paid media, creative systems, funnel performance, lifecycle marketing, organic distribution, and team management. This role carries full accountability for marketing performance, from budget deployment through funnel efficiency and sales handoff.
This is a senior role for an experienced performance operator with a strong command of execution, data, and scaling marketing systems.
Core Responsibilities
Paid Acquisition
Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
Design and manage multi-million-dollar monthly budgets with clear forecast models
Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation
Creative Strategy and Advertising
Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently
Establish a rigorous creative testing pipeline with rapid iteration cycles
Maintain a clear framework for identifying, scaling, and retiring winning concepts
Funnel Performance
Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
Identify and resolve conversion bottlenecks using data-driven analysis
Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
Maintain accountability for funnel conversion metrics and downstream sales alignment
Lifecycle Marketing (Email and SMS)
Architect and oversee all email and SMS programs
Build automated nurture flows, re-engagement campaigns, and segmentation strategies
Drive improvements in lead warming, call readiness, and conversion efficiency
Measure lifecycle impact on pipeline velocity and cost efficiency
Organic Distribution
Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
Build a high-frequency posting system that leverages internal subject matter experts
Implement processes for content repurposing and cross-channel amplification
Track organic performance and its contribution to lead volume and brand authority
Leadership and Organizational Management
Hire, manage, and develop a cross-functional marketing team
Implement operating rhythms, SOPs, and accountability frameworks
Build integrated weekly growth sprints and reporting cadences
Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes
Own the marketing P&L and performance roadmap
Candidate Profile
5–10+ years of experience in performance marketing, growth, or demand generation
Proven track record managing $500K–$3M+ monthly paid media budgets
Advanced proficiency across Meta, Google, YouTube, and LinkedIn
Strong direct-response copywriting capability
Demonstrated ability to architect and scale full-funnel systems
Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
Experience managing multidisciplinary teams in fast-paced, high-accountability environments
Ability to write, critique, and optimize performance-driven creative assets
Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations
Compensation
Total compensation: $450,000+ per year (base + performance bonuses + equity)
100% remote role
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About the Company
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including: • A creator marketplace managing over 80,000 influencer partnerships monthly • An AI-powered platform to streamline discovery, outreach, and whitelisting • Proven playbooks in influencer marketing, paid media, performance creative, and CRO We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 90+ gro...
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