Job Specifications
Job Title: Social & Community Manager
Location: Remote (with 2–3 days on-site in Cardiff once a month)
Contract: 12-Month Fixed-Term
Salary: £36,000–£42,000 (DOE)
About Us
We’re Curveball Games, a fresh, remote-first video game publisher founded in 2025. Our mission is simple: provide developers with the kind of publishing support we wished existed when we were on the other side of the table. To us, that means honesty, flexibility, transparency, and creating a genuine sense of collaboration from day one.
We don’t just publish games; we’re aiming to build lasting partnerships. We work closely with indie developers from all backgrounds to help bring their creative visions to life, whether that’s getting their game onto physical shelves or helping them shine in the ever-evolving digital ecosystem.
The Lowdown
With our foundations now firmly in place, we’ve taken a step back to reflect on our first several months, what’s working, what could work better, and where we can make the most meaningful impact for our team and partners.
The result? We’re stoked to be hiring a Social & Community Manager to sit right at the heart of our team!
Player habits evolve fast, and discoverability is more fragmented than ever. We need someone who knows where players actually hang out and how to engage them creatively, authentically, and consistently. You’re someone who lives and breathes social trends, understands what makes communities tick, and knows how to turn casual scrollers as well as influencers/content creators into long-term fans. However, it’s not all going to be about the odd post here, the occasional DM there, we’re also looking for someone that’s able to generate the content they’ll require to help our chosen channels thrive, whether that’s a 30 second video on TikTok, or a meme worthy image for X (which for the record, is still called Twitter no matter what He says)
This role blends strategy, creativity and hands-on execution, and offers big opportunities to help shape not only our titles, but Curveball Games as a whole.
What You’ll Be Doing
Develop and own end-to-end social strategies for a range of indie titles as well as the Curveball Games brand, refining them regularly using insights and data.
Lead and execute multi-channel social campaigns across platforms like Twitter (X), TikTok, Instagram, and beyond, always keeping an eye on emerging spaces.
Create and manage content calendars that balance brand building, community engagement, milestones, and key marketing beats.
Ideate and produce a variety of content: static assets, short-form video, social-first creatives, and reactive content tailored to our games and audiences.
Identify, contact, and maintain relations with a diverse range of content creators across the globe for organic content placements
Monitor social and community performance, delivering clear reports on KPIs, trends, and player insights to partners and stakeholders.
Define and craft tone of voice guidelines for both individual products and Curveball Games as a brand.
Build and execute community strategies focused on establishing, nurturing, and growing passionate player communities.
Identify where our players “live” (Reddit, Steam, Social Platforms, etc.) and become a proactive voice for our products and teams in those spaces, creating conversation and buzz about our shiny new things!
Create and manage community platforms (such as Discord) to drive engagement, retention, and long-term advocacy.
Work closely with our Product Marketing Manager and PR Manager to shape both tactical (social-first) and strategic (GTM) campaigns.
What We’re Looking For
A genuine passion for games of all genres, community building, and championing player voices.
4+ years' experience in social media management, community management, and/or social-first strategy within gaming or entertainment - ideally with a publishing background
A proven track record of growing social channels from early stages to meaningful engagement and scale.
Experience launching and nurturing communities from scratch, with a clear understanding of what helps them thrive.
Confident content-creation skills across writing, graphics, and short-form video.
Deep knowledge of where players spend their time and how best to connect with them on each platform.
Demonstrated experience in influencer relations within the video games industry or a similar field
Exceptional written and spoken English, with an ability to craft tone, humour and messaging that resonates with diverse audiences.
Strong analysis and reporting skills, with the ability to translate data into actionable strategies and ROI-driven KPIs plus have the confidence to translate and present findings to stakeholders at all levels.
Highly organised, proactive, and comfortable taking ownership of their vertical (and lending a hand across the wider marketing mix as needed).
Expert knowledge of social platforms, trends, and community tools plus familiarity with management pl