Job Specifications
We’re looking for a Growth Marketing Manager to execute and optimize demand generation programs, with a strong focus on paid advertising and drip/lifecycle campaigns that support pipeline creation and progression across Mid-Market and Enterprise.
Reporting to the Senior Demand Generation Manager, this role is hands-on and execution-driven. You’ll partner closely with Marketing, Sales, and BDR teams to bring demand strategy to life, while acting as an active stakeholder in ABM execution to ensure alignment with priority accounts and buying groups.
This is a fully remote, 12-month contract supporting a brand new product launch. The role includes full health and dental benefits, with the strong potential to grow into a full-time role.
YOU’RE FIRED UP ABOUT
Demand Generation Execution
Execute and optimize paid media, drip, and lifecycle campaigns aligned to pipeline and revenue goals
Support always-on and campaign-based demand programs that generate, nurture, and convert demand
Monitor performance and optimize campaigns using funnel data, intent signals, and engagement metrics
Partner with Sales and BDRs to ensure demand programs support account priorities and pipeline objectives
Integrated Campaign, ABM, & Channel Support
Act as an active stakeholder in ABM execution
Execute paid media programs across LinkedIn Ads, retargeting, and other demand channels
Build, launch, and optimize drip and nurture campaigns that support lead and opportunity progression
Execute integrated campaigns across all channels and support third-party media and sponsorship programs, including execution and performance tracking
Contribute insights and recommendations to improve demand effectiveness
Take ownership of key marketing operations initiatives — from building and launching drip campaigns independently to testing and implementing new growth infrastructure (e.g., chatbot, automation workflows, performance tracking)
WHAT YOU BRING TO THE TEAM
Ideally 3–5 years of B2B SaaS demand or growth marketing experience
Hands-on experience executing paid media and drip/lifecycle campaigns
Exposure to or experience supporting ABM programs
Strong execution skills with comfort working toward pipeline and revenue goals
Analytical mindset with experience reporting on campaign performance
Collaborative approach with Sales, BDRs, Product Marketing, and CX
Highly organized with strong attention to detail
We’re looking for a marketer who actively explores emerging technologies—especially AI and LLMs—to drive smarter campaigns and better outcomes. You have a solid understanding of how these tools work, a passion for continuous learning, and a track record of turning new ideas into real impact.
Tools & Skills
Proficiency with HubSpot and Salesforce is a plus, or similar experience with equivalent CRM and marketing automation platforms.
Paid media platforms (LinkedIn Ads, Google Ads, retargeting tools)
Campaign reporting, attribution, and funnel analysis
Experience in SaaS and/or fintech environments
This posting is for a vacant, 12-month contract position. The expected hiring range for this role is $80,000 - $100,000.
The base salary for this position is listed to support candidates to align themselves within the target range. The range is grounded in comprehensive analysis of national compensation data for similar roles and company sizes in the technology sector, alongside a review of our internal compensation framework to ensure pay equity across the company. Note that ranges may evolve over time. We aim to provide a fair offer and hire within this specified range. The final offer for this position will take a candidate's background, experience, skills, and internal equity into consideration. Top performers’ compensation will be reviewed annually, as part of our Performance Acceleration program (Performance Reviews, Compensation Reviews, etc.).
About the Company
Coconut Software bridges the gap between complex branch operations and high-value customer engagements with a suite of Intelligent Branch Solutions. Its unified platform combines appointment scheduling, in-branch queuing, and video banking to help financial institutions tackle critical challenges head-on—maximizing resources, improving efficiency, and directly impacting customer satisfaction scores.
Trusted by leading banks and credit unions across North America—including RBC, Mountain America Credit Union (MACU), and M&T B...
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