Skills

Communication Leadership Test Market research CRM Research Social Media SEO Marketing Analytics

Job Specifications

About Tophat HR:

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client:

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification.

Role Overview :

Our client is looking for a Growth Marketing Lead to build and scale their marketing growth engine using AI-driven marketing systems, SEO/AEO/GEO, paid acquisition, automation, and viral growth strategies

This position will own customer acquisition and marketing growth across organic, paid, and automated channels.

This role requires a data-driven strategist and operator capable of designing scalable growth systems using AI, automation, and performance marketing.

You will lead initiatives across:

SEO / AEO / GEO
Paid Ads
AI-driven marketing workflows
Viral marketing campaigns
Social media growth
Outbound automation
Growth experimentation

Key Responsibilities:

Growth Strategy:

Develop and execute Company's overall growth marketing strategy
Drive scalable customer acquisition through organic, paid, and outbound channels
Identify and prioritize high-impact growth opportunities

SEO / AEO / GEO Strategy:

Lead company's search visibility strategy across traditional search and AI search engines
Implement scalable SEO topical authority frameworks
Optimize content for:

-Google Search

-AI answer engines (ChatGPT, Perplexity, Gemini)

-LLM citation systems

Develop content clusters, internal linking structures, and search growth strategies

Paid Acquisition:

Strategize and execute paid acquisition campaigns across:

-Google Ads

-LinkedIn Ads

-Meta Ads

-Reddit Ads

-YouTube Ads

Manage and optimize marketing budgets
Continuously improve: CPA/MQL/CPL/Pipeline contribution/ROAS

AI-Driven Marketing Execution:

Utilize AI tools to scale marketing operations and productivity
Implement AI workflows for:
Content research
Competitive analysis
Market research
Ad creative generation
Campaign optimization
Be highly proficient in modern AI tools such as: Claude/ChatGPT/Gemini/Nano Banana
Identify and adopt emerging AI tools to improve marketing efficiency

Marketing Automation & Workflow Systems:

Design and implement automated marketing workflows
Streamline marketing execution using automation tools
Build scalable systems for:

-Campaign launches

-Content production

-Lead nurturing

-Reporting and analytics

Outbound Marketing Automation:

Design and implement automated outbound marketing systems
Build outbound campaigns across: LinkedIn/ Email/ CRM automation
Optimize outbound funnels for lead generation and pipeline growth

Viral Marketing & Campaigns:

Conceptualize and launch high-impact viral marketing campaigns
Develop creative campaigns that drive brand awareness and organic reach
Identify opportunities for growth loops and viral distribution

Organic Social Growth:

Develop strategies to grow company's organic social presence
Execute content strategies across platforms such as: LinkedIn/X (Twitter)/ YouTube/ Emerging platforms
Drive audience growth, engagement, and brand visibility

Growth Experimentation:

Design and run growth experiments across marketing channels
Test messaging, landing pages, ad creative, and funnels
Continuously optimize performance through data-driven experimentation

Analytics & Performance Tracking:

Track and analyze key marketing metrics including:

-Traffic growth

-Lead generation

-Customer acquisition cost

-Marketing pipeline contribution

Provide regular reports and insights to leadership

Required Qualifications

5+ years of experience in growth marketing, performance marketing, or demand generation
Experience in B2B SaaS marketing
Proven expertise in: SEO / organic growth/ Paid acquisition/ Marketing automation
Strong understanding of AI-driven marketing tools and workflows
Experience building scalable marketing systems
Strong analytical and data-driven mindset

Preferred Qualifications

Experience implementing AEO / GEO strategies
Experience building AI-powered marketing workflows
Experience scaling high-growth SaaS companies
Familiarity with modern marketing tech stacks

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

About the Company

At TopHat HR, we empower businesses to reach their full potential through tailored, innovative, and comprehensive HR consulting and management services. With a boutique approach, we offer personalized strategies that address each organization's unique needs and goals. Our expertise spans a variety of sectors, with a specialty in the SaaS/IT industry. We work hand-in-hand with our clients, driving their success through effective talent acquisition, performance management, and strategic HR initiatives. We believe in fostering ... Know more