Skills

Communication Leadership Sales CRM Architecture Marketing

Job Specifications

Marketing Contractor (3-Month Contract – Potential to Extend)

Location: United States (Remote or Charlotte, NC)

Travel: Domestic and UK travel required

Reports To: CEO

Collaboration: VP Corporate Development (UK) & Global Sales Teams

About the Opportunity

Our client is entering a pivotal growth phase across North America and global markets and is seeking a highly strategic, execution-oriented Marketing Contractor to elevate brand presence, digital infrastructure, and sales enablement capabilities.

This is not a maintenance role — it is a build-and-transform opportunity. You will work directly with executive leadership to refine positioning, modernize digital channels, and implement marketing systems that directly support revenue growth.

This initial 3-month engagement has strong potential for extension based on impact and execution.

Projects You'll Work On

Brand Strategy & Market Positioning

Strengthen and refine brand identity across corporate and major product lines
Clarify and elevate market positioning and competitive differentiation
Align product value propositions with buyer needs and decision drivers
Develop consistent, sales-ready messaging frameworks
Create scalable collateral templates for use across global sales teams

Website & Digital Experience Transformation

Lead redesign and relaunch of the corporate website
Audit existing structure, content clarity, and user experience
Redesign site architecture for improved usability and conversion
Rewrite technical and product content to increase clarity and authority
Implement inbound lead generation capabilities
Improve digital credibility and brand perception

Trade Shows & Sales Enablement

Support global trade show strategy across multiple product lines
Modernize booth messaging, visuals, and positioning
Develop standardized collateral, spec sheets, and presentation materials
Implement lead capture and post-event follow-up workflows
Create an internal event execution playbook

Marketing Infrastructure & Lead Generation

Align marketing efforts directly with the sales pipeline
Build a campaign and content execution framework
Establish KPI tracking, reporting dashboards, and performance metrics
Define and document a 6–12 month strategic marketing roadmap

What Experience You Should Bring

Proven success leading brand transformation or repositioning initiatives
Experience redesigning and launching B2B websites
Strong ability to translate technical or complex product information into compelling messaging
Demonstrated trade show marketing and sales enablement experience
Experience building marketing infrastructure (KPI tracking, campaign frameworks, CRM alignment)
Strong executive communication skills — comfortable working directly with CEO-level stakeholders
Experience in industrial, engineering, manufacturing, or technical product environments preferred
Ability to operate both strategically and tactically

What Success Looks Like

A clearly defined, differentiated brand position
A modern, high-impact website that supports inbound demand
Sales teams equipped with cohesive, professional materials
Trade show presence that drives measurable engagement
A documented marketing roadmap aligned with growth objectives

This role is ideal for a hands-on marketing leader who thrives in transformation environments and enjoys building scalable foundations that drive commercial success.

Phishing and Scam Awareness

Bluewater Hayes Inc., it's clients and affiliates will never ask for credit card information or upfront payment for any equipment or items. We do not conduct text or chat-based interview in lieu of in-person, phone or videoconference interviews. If you suspect you are being the target of a scammer, please call 844-833-9460 or email contact@bluewaterhayes.com.

About the Company

Our Mission is Precision Placement: At Bluewater Hayes, we are fascinated with great teams and what they do for organizations. We make meaningful connections between talented individuals seeking their next career opportunity and organizations that require specialized skills and the right fit in their next hire. Bluewater Hayes is a veteran-owned and operated, direct-hire search firm specializing in precision placement for supply chain management, operations, engineering, and finance & accounting professionals. Our team of e... Know more