Skills

Communication Go Decision-making Sales Prospecting Marketing business development

Job Specifications

Company Description

Particular Audience is an AI-driven retail media and personalisation platform, combining advanced capabilities in proprietary large language-powered search, hyper-personalisation, and sponsored product ad decisioning. Founded in 2017, the company transforms the retail experience by optimising relevance, conversion, margin, and ad yield in real-time, replacing traditional keyword and rules-based approaches with a sophisticated multimodal machine-learning platform. With headquarters in London, Sydney, and Vancouver, Particular Audience works with global enterprise retailers and advocates for open standards like the Model Context Protocol (MCP). The company's DiscoveryOS powers decision-making at every stage of the shopper's journey, ensuring impactful retail experiences.

Role Description

This is a part-time on-site role for a Sales Development Representative based in Bath, United Kingdom. The initial contract will be for 3 months with potential to extend given exceptional performance.

This is a rare and exciting opportunity for a university student or graduate based in Bath to cut their teeth on real commercial outcomes in AI and software. It is ideally suited to someone interested in founding their own startup someday.

The Sales Development Representative will focus on identifying and generating qualified leads, building relationships with prospective clients, and supporting business development initiatives. Key responsibilities include prospecting, problem and solution mapping, reaching out to potential leads, conducting outreach campaigns, cold calling (this role is not appropriate for someone unwilling to pick up the phone, we need a go-getter), calendar management, rapid learning on product and market to provide product insights, and collaborating with the sales and marketing teams to drive growth.

We will ask you both how you plan to utilise AI, and notably how you will cut through in a go-to-market channel now saturated by AI.

Qualifications

Experience (or extreme willingness) in Inside Sales and Lead Generation
Strong Communication and relationship-building skills
Proven expertise in Sales and Business Development
Self-motivated and driven to achieve targets and exceed expectations
Ability to work effectively as part of a team in a dynamic environment
Experience in retail media, advertising, technology, or AI-related industries is a plus

About the Company

Particular Audience is an AI-native retail media and personalisation platform that unifies proprietary large language powered search, hyper-personalisation, and sponsored product ad decisioning into a single ranking system. Founded in 2017, PA helps retailers maximise profit-per-pixel—balancing relevance, conversion, margin, and ad yield in real time. Its multimodal machine-learning platform replaces legacy keyword and rules-based approaches, enabling automated, intent-aware retail media without degrading the shopper exper... Know more