Job Specifications
Account Director - 12 month Fixed Term Contract – Maternity Cover
Summary
A critical role for our fast-growing agency, the Account Director is primarily responsible for the retention and growth of an assigned portfolio of global client accounts. Additionally, you’ll support new business efforts, develop new agency solutions and assist with agency promotion. This senior client-facing role requires strategic thinking, commercial acumen and a consultative sales approach.
The role will enjoy flexible working with a mix of time at home, with clients and at our offices in London. The role requires attendance at our London office every Wednesday with additional in office days as required by client needs. Regular domestic and international travel is required (up to 25–30% during peak periods).
About Us
Cheerful Twentyfirst is a leading creative brand experience agency based in London & New York. Strategic communication is at the heart of what we do, using innovative thinking to engage audiences through game-changing content and experiences. www.cheerfultwentyfirst.com
Client Services
Lead an assigned portfolio of existing client accounts and secure confirmed business from those clients in line with agreed revenue and margin targets
Lead new business pitches for qualified new client accounts and secure confirmed business from those clients in line with agreed revenue and margin targets
Work with assigned clients to identify opportunities for new projects and secure repeat briefs for existing projects, both of which should meet the agreed agency qualification criteria
Collaborate with agency heads of departments to assign project teams that suit the client and project needs in terms of capabilities, experience, brand fit and capacity
Brief the assigned project team on project requirements and lead the internal discovery and ideation process
Lead the assigned project team through the project scoping phase to produce proposals that meet the needs of the brief, the brand, the timeline and the budget
Manage the client contracting process (Master Services Agreement, Statement of Work, Service Level Agreement and other contract needs as necessary) and secure POs as needed
Work with clients and the agency finance team to ensure projects are contracted, invoiced and paid in the agreed timelines to support positive agency cashflows
Provide ongoing support to the client and agency project team as required throughout the delivery phase
Lead the post project debrief process, identifying successes and opportunities for improvement, and support the project team and wider agency to act on lessons learned
Lead client account reviews at agreed intervals, tracking agreed metrics across all projects delivered for that client during that period, and identifying opportunities for improvements
Client Strategy
Be a respected and trusted strategic advisor to our clients, build positive relationships with relevant contacts and represent their brands within our agency
Build a detailed strategic understanding of our clients’ businesses, industry sectors, customers, revenue models and competitors, tracking these insights through account plans
Apply strategic thinking to define client communications objectives, profile target audiences, design solutions that optimise audience engagement, and measure their effectiveness
Contribute specifically to developing the content, messaging and engagement elements of our solutions, working with our internal experts in creative, video, production and logistics
Create measurement plans for our client’s projects, mapping agreed objectives to relevant metrics, KPIs and data sources, analyse reporting data to draw conclusions about effectiveness and make strategic recommendations for future communications activities
Demonstrate a strategic understanding of our agency channels and services and be confident in efforts to upsell and cross-sell where opportunities arise
Use your client and commercial acumen to contribute to the future agency strategy
Commercial
Be an ambassador for the Cheerful Twentyfirst brand and keep abreast of industry news, trends and insights relevant to our agency, our clients and our competitors
Attend and host clients at industry events, exhibitions, awards and networking functions and consider relevant industry association engagement
Identify and support opportunities to promote the agency and our offering through print/online PR and event speaker presentations
Record all client interactions and insights in the agency CRM. Track calls, emails, meetings and events and capture company, contact, opportunity and sales data ensuring all records are accurate and all necessary fields completed
Provide agreed management reporting on revenue, costs, margins, overheads and agency time alongside analysis of successes and areas for improvement
Team
Collaborate with the commercial department colleagues to share succe
About the Company
Your audience is your most powerful asset, and we’re determined to inspire them. Whether it’s a high-stake corporate conference or an innovative experiential campaign, we partner with brands to craft best-in-class events and experiences that deliver results.
Global, award-winning and established 1985.
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