Job Specifications
Job Description
About the role:
The Sales Strategy Manager plays a critical role in driving data led decision making across the sales organisation. This role is responsible for transforming complex data sets into actionable insights that enhance market understanding, customer segmentation, deployment model effectiveness, and seller productivity. The ideal candidate combines strong analytical capability with commercial acumen to identify opportunities that improve revenue performance and strategic execution.‑led decision making across the sales organisation
Your future Responsibilities:
Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight
Develop and maintain segmentation models to understand customer behaviour, growth potential, and market opportunities
Analyse market trends, competitive intelligence, and customer datasets to identify target segments for acquisition, expansion, and retention strategies
Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs
Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience
Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation
Evaluate sales deployment design, coverage models, role definitions, and capacity to optimise resourcing against market opportunity
Support planning team where need to provide insight into annual business planning, territory design, and quota setting
Provide insights into the overall effectiveness of sales programs, initiatives, and enablement activities
Support development of Senior leadership decks and Board level presentations
Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments
Your Profile:
5+ years in data science, analytics and insight generation
Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation
Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL, or similar
Ability to simplify complex data into clear, compelling insights for non‑technical audiences
Commercial acumen and experience of constructing business cases
Understanding of sales processes, go‑to‑market models, and commercial metrics
Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics)
Ability to create visualisations and data driven storylines that resonate with senior audiences
Excellent stakeholder management and communication skills
Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable
Degree in business, economics, data science, mathematics, or a related field
What we offer:
An exciting job in a globally active company
Mentoring: You can expect intensive support and qualified feedback from one of our mentors during your induction
Training: A comprehensive training program within our Global Client Delivery Academy and a variety of other training options in our comprehensive learning portal
Work-life balance: Working time account, flexible working hours and hybrid working
Further development: Excellent growth and career opportunities at local & international level
Togetherness: Working together in a dynamic, global environment characterized by team spirit and an appreciative atmosphere
A high degree of responsibility with the market leader in the industry with one of the largest product portfolios
Flat hierarchies, an open corporate culture and a very pleasant working atmosphere
Modern office in a central location with state-of-the-art infrastructure
Additional Information
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.