Job Specifications
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a full-time, salaried role open to applicants across Canada.
The Email Marketing Specialist is a keystone member of the Consulting Dept. This role is an independent contributor who will be working toward greater breadth of skills and client-facing experience.
The Email Marketing Specialist has experience and expertise concerning every aspect of email marketing, including:
Determining target audiences for intended campaigns
Providing clients with strategic guidance and recommendations
Campaign setup, testing and deployment within the client’s email platform
Email template creation and refinement
List segmentation and maintenance
Creation of automations and drip sequences
Reporting and analysis of deployed campaigns
Email copywriting
Additionally, the Email Marketing Specialist has a strong knowledge of numerous email marketing platforms, and the ability to learn and master new platforms as needed. These include but are not limited to:
Hubspot
Pardot
Salesforce Marketing Cloud
Mailchimp
Marketo
Constant Contact
ActiveCampaign
Sendinblue
The Email Marketing Specialist has the ability and willingness to lead on projects, including both client work and internal Brafton initiatives, and will work proactively and autonomously to achieve success.
Essential Job Functions & Key Success Factors
The focus is generally on task execution and consultancy project support. Tasks and responsibilities may include (but are not limited to):
Executing on assigned deliverables, with the close supervision and support of the Manager, Email Marketing.
Ability to manage multiple projects at once while maintaining pre-determined deadlines
Collaborating with other team members as part of Brafton's deliverable peer-review process.
Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned task
Ability to understand and analyze email marketing KPIs and provide actionable next steps based on findings
Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines
Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality.
Ability to analyze data and communicate it to clients in a friendly and educational manner
Assisting other team members with information synthesis, formatting, and report proofing, as directed by the Manager, Email Marketing
Additionally, This Role May Work Toward
Exploring and developing new service offerings, with the support of managers and senior colleagues
Working to understand and gain insights into industry trends and standards around data analysis and reporting, email marketing, lead generation, design best practice and content marketing in general.
Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks
Skills & Requirements
Bachelor’s degree preferred
Minimum 1-2 years of relevant work experience preferred
Excellent written and verbal communication skills
Knowledge of the evolving email marketing landscape
Technical knowledge of multiple email marketing platforms
Preferred, But Not Required
Certified Pardot Specialist
Hubspot Academy Certification
Experience using HTML to build custom email templates
TIME BREAKOUT
70 percent independent contributor email marketing work
20 percent internal or client-facing communications
10 percent misc
Benefits Include: Commission plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
About the Company
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.
We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:
Search Performance Briefs.
End-to-e...
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