Job Specifications
THE POSITION
Our roster has an opening with your name on it
We are looking for a Media Associate to join the Media Team to support our paid social strategy, planning and execution across Casino. This role will be tasked with supporting our full-funnel brand and direct response campaigns on paid social to build brand awareness and drive new registrations and real-money players. This role will also be a supportive pillar within the team for planning other channels such as TV, OOH, OTT/CTV, Search, Programmatic and Audio. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning and buying and has an ear to the ground when it comes to emerging best practices and market trends.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Be a key contributor on Casino paid social team with planning, creative briefing, execution, optimization, and reporting for all Casino social media campaigns
Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook
Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns
Work closely with agency and planning teams to align 360 media strategies
Develop a testing roadmap for paid social channels to understand creative and audience performance as well as brand vs direct response tactics
Assist with weekly, monthly, quarterly and annual channel reporting and post mortem analysis - including building performance recaps, billing reconciliation, and dissemination of insights to key stakeholders
This role will work closely with the commercial Casino team to understand gaps in business performance to then plan media and react accordingly to support commercial KPIs
Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations
Own and build relationships with third party paid social vendors and agencies
THE STATS
What we're looking for in our next teammate
Bachelor's degree with a strong academic record.
1-2 years of experience managing paid social accounts for large tier 1 brands
Direct experience with paid social, & analytics tools
High level of understanding of performance metrics within digital media and able to make strong decisions on media plans
Experience evaluating media opportunities and onboarding new media channels
Ability to make strong decisions for media planning in terms of budget allocation, formats and testing
Possesses an analytical and proactive mindset - you enjoy aggregating information across disparate data points and sources into clear, actionable insight
Willingness to learn and gain a proficient working knowledge of auction models and bidding strategies across all major platforms.
Needs to be able to work autonomously and within a large team setting.
Clear communicator and multitasker, with the ability to manage multiple deadlines across internal and external stakeholders with ease.
Has exceptional attention to detail and organizational skills.
Able to exhibit a positive attitude and remain calm in high-stress situations.
You don’t mind working during non-traditional business hours as needed.
An eagerness to learn more about digital marketing and gaming/gambling industry within Canada
About Fanduel
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Player Benefits
We treat our team right
This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a
About the Company
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada ...
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