Skills

Leadership Sales CRM Social Media Social Media Strategy SEO Team Leadership Marketing

Job Specifications

Head of Marketing (12–15 Month FTC)

Central London (Hybrid – 4 days in office)

c. £70,000–£80,000

We are supporting a well-established, multi-site hospitality group on an exclusive basis to appoint a Head of Marketing.

This appointment comes off the back of continued investment in marketing capability and significant capex across the portfolio. The business is evolving, performance expectations are increasing, and marketing now requires senior-level leadership to match its commercial ambition.

The Opportunity

This is a true Head of Marketing role with full ownership of strategy, performance and team leadership.

You will lead the entire marketing function across multiple London-based sites, with responsibility for:

Digital & performance marketing
Social & content strategy
CRM & loyalty
Brand stewardship
Integrated TTL campaign delivery

The role oversees both the Marketing & Brand team and the Creative & Design team, ensuring marketing is aligned, commercially focused and creatively strong across all channels.

The brief is clear: drive revenue, increase direct bookings, strengthen customer retention and build a modern, data-led marketing function.

Key Responsibilities

Strategic & Commercial Leadership

Develop and deliver an integrated marketing strategy aligned to business growth targets.
Partner closely with Revenue, Sales and Operations to ensure marketing directly supports commercial performance.
Lead annual and quarterly planning across all sites and revenue streams.
Establish clear KPIs, reporting frameworks and accountability across the function.

Digital & Performance

Own paid search, paid social, display, SEO and retargeting strategy.
Drive direct booking growth through optimisation and conversion strategy.
Oversee website UX, CRO and content governance.
Manage external agencies with a strong focus on ROI and efficiency.
Utilise GA4 and performance dashboards to deliver data-led insight and reporting at senior level.

Social, Content & Brand

Elevate social media strategy to increase audience growth and engagement.
Lead high-impact TTL campaigns across digital, PR, on-site and offline channels.
Act as brand guardian across all customer touchpoints.
Ensure content and creative output reflect a confident, contemporary hospitality brand.

CRM & Loyalty

Own CRM strategy including segmentation, automation and lifecycle journeys.
Strengthen loyalty and retention initiatives to increase repeat visits and lifetime value.
Implement data-led personalisation strategies to improve engagement and conversion.

Team Leadership

Lead and develop the Marketing & Brand team.
Oversee and inspire the Creative & Design team.
Build a high-performance culture with clear accountability and collaboration.
Manage agency and partner relationships effectively.

About You

Senior marketing leader within hospitality or a multi-site consumer environment.
Strong digital and performance marketing expertise with demonstrable revenue impact.
Experience developing CRM and loyalty programmes.
Commercially astute and confident working with data.
Experienced managing multi-disciplinary teams across marketing and creative.
Strategic in outlook but comfortable being hands-on where needed.

Why This Role?

This is an opportunity to step into a visible, influential leadership role within a business that is investing meaningfully in its sites, its brand and its marketing capability.

For a confidential conversation, please get in touch directly.

We are managing this search exclusively.

About the Company

-ABOUT US- Sanderson King partners with our clients across Executive Search, Interim & Consulting, and Recruitment Project Management. We partner with our clients to appoint senior and executive leadership specialists across the below functions: -Commercial Leadership (C-Suite / minus1,2) -Operations -Sales -Marketing -Product -Digital -OUR FOUNDER & CEO- Elliott Sanderson has two decades of recruitment experience partnering across venture, growth, private equity and corporate sectors, connecting visionary leaders with tal... Know more