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Marketing Scientist

Marketing Scientist

Hybrid

London, United kingdom

£ 750 /day

Freelance

12-03-2025

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Expired

Job Specifications

Job Title: Marketing Statistician
Contract length: 6 months
Location: London, SW1E
Pay rate: £750.00 per day (inside IR35)

Duties:
Design and execute marketing campaigns:
Based on data-driven insights to increase customer acquisition, retention, and overall ROI
Continuously evaluate campaign effectiveness, adjusting strategies as necessary to achieve desired outcomes
Data Collection and Analysis:
Gather and analyze data from various marketing channels, including digital advertising, this will involve the use of SQL/Python to access
Lead the MMM process:
We are in the process of moving our MMM from agency to in-house, you will play the lead role in this process, with model selection, model build / training and responsibility for actioning the model outputs with the marketing team
Experimentation and testing:
Working with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings
Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics to ensure our strategies remain cutting-edge
Present findings and recommendations to senior leadership:
Effectively communicating complex data in a clear and concise manner

Skills/Experience:
Experience in marketing science or a similar role
Experience leading a team of marketing analysts / marketing scientists
Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms
Advanced analytics techniques - expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experience
Experienced in the use of SQL/Python
Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders

Required Skills:
Excellent communication skills
MS SQL Server
Communications management
Microsoft SQL Server
Leadership skills

About the Company

Randstad is the world’s largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. We have a deep understanding of the labor market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their worki... Know more