Marketing Automation Manager - The Sage Group

Skills

Communication HTML CSS CRM A/B Testing Training Marketing Project Management Analytics HTML/CSS Snowflake Sage

Job Specifications

Marketing Automation Manager - Braze Specialist

5+ month contract (can extend)

Location: Remote, CST hours

Pay: $60-65/hr. W2

Position Overview:

The Sage Group's client is hiring a Marketing Automation Manager with hands-on expertise in Braze to lead the execution of personalized, data-driven lifecycle marketing campaigns. This role will focus on leveraging Braze's capabilities to drive customer engagement, retention, and conversion through multi-channel automation.

Key Responsibilities:

Own and manage the Braze platform, including campaign setup, Canvas flows, segmentation, and reporting.
Build and optimize multi-channel campaigns (email, push, in-app, SMS, webhooks) aligned with lifecycle stages.
Use Liquid scripting to personalize content and enhance customer experiences.
Partner with CRM, product, data, and creative teams to align messaging and campaign strategy.
Monitor and analyze campaign performance; deliver insights and recommendations to improve KPIs.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Maintain platform integrations and collaborate with engineering/data teams on
Braze-related data flows.

Required Qualifications:

3-5 years of experience in marketing automation or CRM marketing.
1-2+ years of hands-on experience with Braze, including Canvas, Segments, and Liquid.
Strong understanding of customer lifecycle marketing and behavioral targeting.
Experience with campaign analytics and A/B testing.
Familiarity with data integrations and working with APIs is a plus.
Excellent communication and project management skills.
HTML/CSS knowledge for email customization

Preferred Qualifications:

Experience with tools like Segment, Amplitude, Mixpanel, or Snowflake.
Braze Certification(s) or formal training.

Hiring Notes:

This role is critical to scaling our lifecycle marketing efforts and improving customer retention.
Ideal candidates will be both strategic and hands-on, with a strong grasp of Braze's technical capabilities.
Cross-functional collaboration and data fluency are key success factors.

About the Company

The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space. For 20+ years, we have driven meaningful impact by helping navigate change in today's evolving environment. As a dedicated Talent Solutions partner, The Sage Group provides staffing solutions for contract and direct hire positions, alongside a suite of expanded global services including consulting, embedded teams, a creative agency for outsourced projects, a community ... Know more