Job Specifications
Role Overview
We are excited to bring onboard a strategic, creative, and commercially minded Senior Head of Marketing to lead and elevate the Teresa Tarmey brand -- spanning clinic, hotel partnerships, and skincare. As our first Head of Marketing, you will own the full marketing mix across all channels: defining the brand narrative, driving customer acquisition and retention, building cultural relevance, and creating meaningful connections with clients at a pivotal moment of growth.
This is not a traditional corporate role. Our HQ is a lean, founder-led team of five, and the right candidate will thrive in this entrepreneurial environment: equally comfortable setting high-level strategy and rolling up their sleeves to deliver, resourceful in making things happen without large budgets or layers of support, and energised by the pace and variety of a high-growth business. It requires a rare blend of brand builder and growth marketer -- someone who can combine analytical rigour with creativity to scale both the brand and the business.
Line Manager: Founder. They will also have support from a CMO Advisor, and a Board Member with deep marketing experience
Direct reports: Head of E-Commerce, Marketing Executive, Digital Agency and dotted line to Creative Director
Location: Westbourne Park, London, W10. Hybrid -- up to 3 days in the office
Salary: PS70-PS80k, experience dependent
Key Responsibilities
Brand & Strategy
* Define and deliver an integrated brand and marketing strategy that drives both short-term results and long-term brand equity
* Champion the Teresa Tarmey brand positioning, tone of voice, and visual identity across all touchpoints
* Shape the brand calendar across launches, clinic activations, cultural moments, partnerships, and retail
Communications & PR
Lead brand storytelling across owned and earned channels -- ensuring
consistent messaging across PR, press, influencers, and partnerships
Oversee press office activity to secure high-quality coverage
Build brand visibility through events, collaborations, and industry
partnerships
Digital & Performance
* Oversee performance marketing (Meta, Google, TikTok, affiliates), and execute influencer strategy ensuring activity is brand-aligned and commercially effective
Oversee lifecycle marketing through Klaviyo, ensuring a best-in-class
customer journey (welcome, abandoned cart, post-purchase, loyalty).
Partner with Head of Ecommerce to optimise conversion rates, customer
experience, and DTC performance
Social
Alongside the Marketing Executive, develop and oversee the organic social
strategy, ensuring content is on-brand, culturally relevant, and community-
building
Collaborate with the Creative Director on campaign creative, content
production, and brand assets
Build influencer and ambassador partnerships that authentically align with
the brand
Offline & Clinic Marketing
Drive clinic marketing, ensuring service marketing is joined-up with product
storytelling and customer experience
Support clinic launches, in-store activations, sampling, and experiential
marketing initiatives
Explore retail/wholesale activations and partnerships that expand reach while
protecting brand equity
Leadership & Team
Manage and mentor the entire team
Build cross-functional collaboration
Ensure smooth delivery of campaigns, launches, and activations, balancing
creativity with commercial rigour
Be highly hands-on, resourceful, and solutions-oriented, balancing creativity
with commercial rigour
Skills & Experience
7+ years in brand, marketing, or communications, ideally within beauty, fashion, or luxury
Proven experience in both brand building (PR, social, events, partnerships) and digital growth (performance, CRM, ecommerce)
Track record of driving cultural visibility and brand storytelling, alongside commercial growth
Excellent analytical skills, with the ability to translate data into actionable insights
Creative mindset with commercial acumen -- balancing brand equity with performance goals
Experience leading a team and agencies, whilst being comfortable executing too
Service/treatment business or clinic experience an advantage
Startup brand experience essential
About the Company
At Teresa Tarmey, we believe in the power of simplicity, science, and expertise to transform skin health. With over 28 years and and 50,000+ hours of hands-on-skin experience, Teresa Tarmey truly knows skin. Founded by award-winning facialist Teresa Tarmey, the brand has grown into a trusted name across professional treatments, advanced protocols and results-driven skincare. From our flagship clinic in Notting Hill and luxury residencies to our education programmes and at-home product innovations, we are dedicated to setting...
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