Job Specifications
This is a 12 month FTC, Hybrid role based in Chiswick Park 3 days per week.
The Marketing Manager will have to end to end accountability (comms, innovation, activation, performance) on setting the agenda and leading the agenda for our biggest Youthful brands categories. As a Marketing Manager you will own the development and the implementation of the brand strategy, working with our commercial teams to build growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about!
This role will lead Family Treats, CBBS and Cake (Club, Gold, Penguin and more!).
What will be your key deliverables?
The purpose of this role is the agenda and direction for the Family Treats, CBBS and Cake portfolio. This will include development of yearly brand plans, as well as working with the UK&I Marketing Director on long term growth strategy.
Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight into short term plans and long term strategies.
Identify growth opportunities in the targeted Demand Space for short and long term planning. Lead the development of the annual brand plan based on a clear understanding of consumer insight and the competitive landscape. Deliver in year Budget targets, NS, TGC, TGC% and Share for specific responsible brands/sub-brands.
Fully understand internal capabilities and challenges. Identify issues and opportunities and the knowledge and experience to put plans in place to deliver against these.
Develop demand-centric innovation platforms and pipeline for brand to encompass core growth while developing activation plans and commercial opportunities – including recommendations on promotional plans and pack / price architecture to sustain business in an environment nHFSS legislation is applied. Partner with the commercialisation team, to lead projects in area of responsibility, ensure projects are delivered on time and against objectives.
Be the brand guardian for the portfolio. Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store, PR, and licencing opportunities working with cross agency teams and internal cross functional partners. Be creative as to how we stand out from the competitors in this competitive category.
Assure result-driven smooth collaboration with all internal and external stakeholders. Be a strategic partner to Corporate Communications Team for all sustainability related communication plans and partnerships. Responsible for controlling marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis
Line management of direct reports, mentor and development to ensure high potential talent is developed
Lead cross functional teams to deliver ongoing brand building and sales driving programmes.
Engage and persuade others to gain dedication to key initiatives without reliance on formal authority.
Form strong working relationships with technical development and supply chain on the development of brand renovation projects
Influence key partners (UKLT) to support initiatives and ensure brand support.
Bring your experience.
Essential
Sound Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio, ideally with commercial experience in other functions.
Experience at Marketing Manager/Head of Marketing Manager level within FMCG
A consumer champion, demonstrating the ability to use consumer insight into opportunity
Multimedia comms campaign development & agency management experience
Solid understanding of UK&I consumer and market environment
Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth and demonstrate opportunities
The ability to develop long term growth strategies whilst also tackling short term opportunities
The ability to deliver the brand strategy in year, reviewing performance on a regular basis, taking remedial action where vital
An inspiring storyteller
A strong teammate and the ability to influence at all levels
Strong people and team development skills
What will the interview process be?
1st stage interview – 45 minutes competency-based interview based on our company values and your experience
2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview. Leadership Management Assessment.
Final interview with Chief Marketing Officer
pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!
What does pladis offer you?
Annual Car allowance, paid monthly
Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
Opportunity to self-enrol into Health Cash Plan
Priva
About the Company
pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake and chocolate. Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 27 factories in 11 countries, and is founded on collaboration, ag...
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