Skills

Communication Leadership Creativity Go Stakeholder Management Social Media Training Team Leadership Marketing

Job Specifications

Role: Director of Marketing

Location: United Kingdom (London)

Industry: AI-enabled Productivity & Creativity Tools

Salary: Competitive

An established, award-winning, global tech company is on a mission to redefine how people think, learn and create. With tens of millions of monthly users worldwide, the business is entering an exciting new phase of innovation powered by human–AI collaboration. To support this next chapter, we are seeking a Director of Marketing to elevate the brand, shape global narratives and lead a high-performing team across brand, product, creative and communications.

About the Role:

This is a strategic leadership position overseeing the full marketing spectrum: brand and product marketing, creative studio, social and influencer channels, PR and local marketing. You will drive bold creative ideas, shape go-to-market strategies and collaborate closely with senior leadership to deliver impactful, global-scale work.

Key Responsibilities:

Strategic Leadership & Brand Building
Lead the marketing function, elevating a well-loved global brand and driving growth across B2C and B2B audiences.
Shape and evolve the brand strategy, ensuring a consistent and distinctive presence across markets.
Partner closely with the leadership team to translate vision into marketing strategies and execution plans.
Creative & Campaign Development
Oversee the in-house creative studio to deliver world-class assets across all channels.
Develop ambitious, large-scale campaigns that resonate globally and reinforce the brand’s market position.

Product & Go-to-Market Marketing

Drive go-to-market strategies for new and existing products.
Translate complex product features into compelling value propositions.
Local, Social & Influencer Marketing
Build and execute localised marketing strategies and partnerships with brands and influencers.
Lead social media presence and community engagement across major platforms.
Grow and nurture a network of influencers and advocates to amplify reach.

Insights & Cross-functional Collaboration

Translate user, product, and market insights into actionable marketing plans.
Collaborate with product, data, growth, and cross-functional teams to align objectives and deliver measurable impact.

Team Leadership

Build, coach, and inspire a high-performing team of marketers and creatives.
Foster a collaborative, innovative, and outcomes-driven environment.

Key Requirements:

Must have proven experience in a CMO/Director/VP role; leading a large matrixed team
Experience within a fast-paced tech scale up environment would be ideal
Proven background across both B2C and B2B
Excellent cross-functional communication and senior stakeholder management skills.
Track record of delivering impactful creative campaigns and successful go-to-market strategies.
Demonstrated experience leading, mentoring and developing marketing teams.
Strong ability to tailor messaging across diverse audiences and channels.
High level of creative judgement paired with pragmatic execution.
Comfortable operating in environments with ambiguous or evolving priorities.

Bonus Experience:

Marketing AI/ML-powered products.
Working closely with product and data teams to run experiments and leverage insights.

What’s on Offer:

Meaningful equity in a profitable tech scale-up.
Budget for home-office setup, training, personal development and wellbeing.
Sponsored visits to offices in major global cities.
Annual company offsite.
Flexible working hours and location.
Medical cover for you and your dependants

About the Company

Hanson Search is a global executive search and talent advisory firm, specialising in business-critical roles that drive revenue, manage reputation and navigate risk. We recruit C-suite and functional leaders across communications, marketing, public affairs, investor relations, sustainability, regulatory affairs and finance. With consultants based in the UK, Europe, the US and the Middle East, we deliver international searches with local understanding. Through our talent advisory we advise clients on talent and salary benchma... Know more