Job Specifications
Are you a highly motivated growth marketer who loves combining creativity with commercial impact? Do you thrive where Marketing and Sales meet, and get energised by unlocking high‑value ‘unicorn' customers in the world of aviation?
Victor, a leading private jet charter company, is seeking a Growth Marketing Manager to accelerate our demand generation. Sitting within the Marketing team, you'll identify high-value opportunities, fix CRM and contractability challenges, and turn insight into imaginative, revenue‑generating campaigns that elevate Victor's market presence.
In this role, you will:
Identify and prioritise ‘unicorn' opportunities: Use data, insight and creativity to pinpoint the highest-potential members, then design targeted plays to win and grow them
Transform our CRM into a growth asset: Tackle issues around opted-out contacts, consent and data hygiene so that we can re-engage customers in a compliant, high-impact way
Build and optimise lifecycle journeys: Design and run automated, multi-channel campaigns (email, WhatsApp and beyond) that nurture prospects and customers from first enquiry through to repeat, high-value bookings
Partner hand-in-hand with Sales: Collaborate daily with the Sales teams to align on target accounts, refine lead and account scoring, improve hand-offs, and ensure growth initiatives translate into qualified pipeline and closed revenue
Experiment, learn and scale what works: Continuously test new creative concepts, offers, channels and journeys - doubling down on what moves the needle and retiring what doesn't
Through this position, you will have the opportunity to:
Make a measurable impact on revenue by unlocking new demand and maximising the value of our existing customer and prospect base
Shape how Victor understands and engages its highest-value customers across regions, from UHNW individuals to corporate and sports clients
Deepen your expertise in growth, lifecycle marketing and CRM, working with modern tools such as Salesforce and Braze
Play a key role in a dynamic and reputable organisation that combines luxury travel with a strong focus on innovation and climate action, including our market-leading Sustainable Aviation Fuel (SAF) initiatives
VICTOR
Established in 2011, Victor is disrupting the private jet charter sector - providing a global on-demand marketplace that makes aircraft charter more transparent, and easier than ever before. Our mission is to provide a better way to fly by putting our customers in control.
Since being founded, Victor has experienced remarkable growth, positioning itself as a prominent player in the on-demand jet charter brokerage section. Our mission at Victor is clear: to become the leading provider in our sector. To achieve this, our team embodies a culture of Ambition, Empathy and Accountability.
Within our organisation, the Marketing team is central to driving commercial performance - identifying high‑value opportunities, strengthening our customer understanding, and creating innovative, test‑and‑learn strategies that accelerate growth. We champion a collaborative, fast‑paced culture where fresh ideas are encouraged, data informs decisions, and every individual contributes meaningfully to how we attract, nurture and convert our most valuable customers.
Responsibilities
High‑Value Customer Identification & ABM - 20%
Build a Unicorn Score (propensity + LTV) using CRM and behavioural signals (e.g., aircraft type, route patterns, intent events, net worth proxies, company profile)
Run micro-ABM plays for priority segments (UHNW, corporates, sports teams), coordinating with Sales on personalised outreach and content
Spin up creative testbeds (e.g., bespoke landing pages, concierge offers, co-branded content with partners) and measure ROI
CRM Hygiene & Audience Activation - 20%
Audit Salesforce/Braze: bounce/opt-out analysis, field hygiene, consent provenance
Design and launch opt-in campaigns and preference-centre strategy aligned to GDPR/PECR/CAN-SPAM
Implement sender reputation and deliverability best practices (authentication, warm-up, sunsetting, cadence control)
Train Sales on compliant outreach and consent capture; define single source of truth and governance with Product/Dev
Lifecycle & Messaging (Braze / WhatsApp / Push) - 20%
Plan, build, and optimise automated lifecycle programmes: opt-in, reactivation, and quote follow-ups etc
Drive segmentation and personalisation using cohorts from Salesforce/Braze; tailor creative and copy by persona, region (UK/US/UAE), and lifecycle stage
Lead WhatsApp via Braze and content cards/notifications; partner with Content & Dev; iterate on engagement metrics and opt-in growth
Sales Partnership & Pipeline Acceleration - 15%
Define MQL/SQL quality criteria, SLAs, and lead-routing rules; run closed-loop reporting and feedback cycles with Sales
Coordinate closely with Sales to understand current market trends and align on tactical and strategic efforts to grow revenue
CRO & Web Exper