Job Specifications
Who We Are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who You Are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What You'll Do:
As a Segment Campaign Manager, your key area of responsibility will be spearheading the development of strategic annual demand generation plans and full-funnel marketing initiatives to maximize lead conversion and pipeline generation. You will also be responsible for budget management, including routine spend optimization and ROI analysis. You will need to work closely with Geotab's Marketing Automation, Revenue Operations, Sales, Content, Creative, and Digital teams, as well as communicate with external agencies and vendors.
To be successful in this role, you will be a strategic, data-driven, and results-oriented professional with exceptional verbal and written communication skills and the ability to influence across all organizational levels. In addition, the successful candidate will have strong project management and analytical skills, with a proactive approach to identifying innovative ideas and managing multiple priorities in a fast-paced environment.
How You'll Make An Impact:
Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.
Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.
Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.
Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.
Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.
Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.
Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference “Connect” with segment campaign pl
About the Company
Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets ...
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