Job Specifications
Pressed is growing and hiring a Senior Director of Sales – Natural to lead and execute our Natural Channel strategy across Whole Foods, Sprouts, Natural Grocers, co-ops, independents, and the UNFI/KeHE networks. We’re looking for a leader with a proven track record in the Natural Channel—someone who moves fast, thinks like an owner, and blends big-CPG discipline with entrepreneurial hustle.
If you thrive in fast-moving CPG environments and know how to build a winning Natural Channel business, this is your role!
About Pressed Juicery
Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.
Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.
At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.
Our Mission
Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
We embrace diversity, equity, inclusion, and belongingness!
We speak up with radically candid communication.
We wholeheartedly support personal and professional growth.
We believe mistakes can be valuable and lead to continuous improvement.
Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
Passion - curious and humble, we inspire people to make healthy choices.
Growth - pursuing wellness with intention, we create and embrace good energy.
Our Benefits
401k match
Annual bonus eligibility
Three weeks of vacation time
Paid holidays and 8 Pressed Days (additional days off)
Medical, dental, and vision insurance
Flexible Spending Account
Generous paid parental leave
Employee Referral Program
About the Role
The Senior Director of Sales, Natural Channel executes Pressed’s commercial plans across the Natural channel ecosystem of chains, independents, and distributors — including Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers, co-ops, independents, and the UNFI/KeHE networks, among others. This role translates strategy into day-to-day actions and brings forward informed, insight-driven perspectives to refine, pressure-test, and shape strategy in ways that enable the desired outcomes.
Success in this role means expanding buying outlets, accelerating velocities, elevating broker and distributor performance, and ensuring executional excellence across the Natural Channel — all driving maximized net revenue. Success also reflects how outcomes are achieved: through proactive identification of barriers, clarity in direction-setting, solution-oriented thinking, and influencing partners with data, insight, and a confident point of view.
Key Reponsibilities
Channel Execution & Revenue Delivery
Develop and execute the Natural Channel commercial plan—delivering revenue, distribution, velocity, and profitability targets across the Natural ecosystem while role-modeling disciplined follow-through and accountability.
Translate strategic direction into actionable sales plans in partnership with retailers, brokers, and distributors, ensuring clarity, structure, and aligned expectations.
Proactively identify execution barriers, market shifts, or unusual performance signals and bring forward informed, executable solutions.
Chain Account Management (Whole Foods Market, Sprouts Farmers Market, INFRA, Natural Grocers & Co-ops)
Own execution with the top Natural Channel accounts, including JBP planning, promotional calendars, resets, and new item introductions.
Influence buyers with a clear, insight-driven point of view across pricing, promotions, shelf placement, and assortment decisions.
Proactively flag opportunities, risks, or emerging trends and recommend practical, commercially sound solutions.
Build trust with buyers through preparation, confidence, data fluency, and a reputation for follow-through.
Invest time in the relevant markets to evaluate market conditions and make informed recommendations to accelerate delivery of key objectives.
Distributor & Broker Accountability
Manage and elevate broker partners through clear KPIs, structured business planning, consistent routines, monthly score carding and objective accountability.
Lead execution, directly and/or indirectly, through UNFI and KeHE—ensuring strong inventory health, promotional compliance, and rapid issue resolution.
Identify execution gaps early and recommend refinements to promotional cadence, investment levels, or distributor focus areas to best meet channel/account objectives.
Deliver measurable improvem