Skills

Communication Leadership Monitoring CRM Social Media Marketing Analytics

Job Specifications

Within the department of Communications, you are responsible of animating Cartier’s digital presence through its owned channels (social media accounts and website) and shaping Cartier’s performance strategy across Search & Social.

In line with the Maison global Communication Wave Plan, its marketing and business objectives and

thanks to a deep understanding of the social media and tech landscape, you are able to create engaging, efficient and consistent digital activations for each campaign.

Key Responsibilities

STRATEGY

Develop and implement innovative social media & web strategies across platforms, in line with the Maison identity and its marketing/business objectives, for each activation
Develop and optimize Cartier acquisition strategy across paid channels (mainly Search & Social)
Foster strong relationships with all social platforms and maintain excellent knowledge of the luxury, cultural and tech landscape to create first-to-market opportunities
Provide thought leadership, competitive intelligence and dedicated workshops to internal partners (Brand Image, Editorial, PR & Entertainment, Paid Media…) to ensure digital owned objectives can be met

PLANNING/ACTIVATION

Management of a team of dedicated project managers and external agency partners responsible of implementing each activations.
Collaborate with cross-functional teams and ensure social and website calendar is consistent with Marketing & E-Com launch plans as well as with other communication expertises (Paid Media, PR, Event, CRM…)
Develop or enrich existing tools (briefing templates, calendars, workflows…) to facilitate collaboration between main stakeholders
Ensure correct implementation and adaptation of this global strategy on local platforms, working with markets and regions.

PERFORMANCE

Capitalize on Social & Website analytics tools to foster a performance mindset within the team, ensure constant monitoring and suggest optimizations to improve engagement, reach and ROI.
Ensure relevant and actionable insights are shared with internal partners.

MODERATION & ALERTING

With the support of an external agency, ensure constant monitoring and moderation of Cartier international social platforms in line with the Maison guidelines
In case of potential reputational crisis, ensure perfect alignment between Corporate Communication & CRC to define the most suitable action plan

MANAGEMENT

You are managing a team of three project managers and external support. You are responsible of their growth.

PROFILE

You hold a Master's degree (Bac+5) from a university or business school in Marketing, Communication, or Engineering, and have a minimum of 10 years of experience in Performance, Web, and/or Social activation topics.

Through your previous experiences, you have developed a perfect understanding of the digital ecosystem as a whole and stay abreast of its constant evolutions.

Structured and organized, you are comfortable in demanding environments.

You have an appreciation for the Luxury world and are recognized for your open-mindedness and curiosity.

Your interpersonal and managerial skills will be essential assets for this position. Fluency in English is required.

About the Company

A reference in the world of luxury, Cartier, whose name is synonymous with open-mindedness and curiosity, stands out with its creations and finds beauty wherever it may lie. The Maison has several areas of expression. From jewelry to high jewelry, from watchmaking to fragrances and leather goods and accessories, Cartier's creations symbolize the convergence between exceptional craftsmanship and a timeless signature. Santos de Cartier and Tank watches, Trinity ring, Love and Juste un Clou bracelets, Panthère de Cartier and... Know more