Job Specifications
OPPORTUNITY:
The Associate Vice President of Marketing & Communications role is an exciting opportunity to join a mission-driven, entrepreneurial team whose energy and creativity are elevated when we work shoulder to shoulder. We seek out bold ideas, fuel transformative innovations, and support the relentless pursuit of high-quality public schools and opportunities—because our students’ futures depend on it.
JOB SUMMARY:
Reporting to the Vice President - Chief of Staff (VP-COS), the Associate Vice President of Marketing & Communications (AVPMC) at RedefinED Atlanta is a seasoned communications leader with a strategic mindset and a track record of managing both people and complex projects. This candidate brings creative vision, exceptional written and verbal communication skills, and a deep understanding of how to align messaging with mission. They are a collaborative partner across teams, a thoughtful brand steward, and a trusted advisor to senior leadership. Adept at leading through influence and managing with intention, they are ready to shape narrative, drive engagement, and build visibility for a mission-driven organization. The AVPMC will sit on RedefinED Atlanta's leadership team.
CORE RESPONSIBILITIES:
The Associate Vice President of Marketing and Communications will serve as RedefinED Atlanta’s brand steward and chief strategist for all communications efforts. In partnership with the leadership team, this leader will advance and evolve the organization’s mar-comm strategy to align with RedefinED’s bold vision to improve public education access across Metro Atlanta. Core responsibilities include:
Strategy, Leadership, and Executive Partnership
Lead the implementation and ongoing evolution of RedefinED Atlanta’s marketing and communications strategy, ensuring alignment with the organization’s strategic plan
Serve as a strategic advisor to the senior team on messaging, positioning, storytelling, media, and audience engagement
Partner with the Executive Director and Chief of Staff to shape RedefinED Atlanta’s public voice and visibility in regional and national education conversations
Lead executive communications, including thought leadership, speeches, op-eds, and major announcements
Team Leadership and Capacity Building
Manage, mentor, and grow a high-performing marketing and communications team, along with a network of vendors
Build and maintain scalable systems for content planning, approval workflows, and cross-team collaboration
Equip staff with messaging tools, talking points, and narrative training to serve as effective ambassadors
Strengthen internal collaboration in communications to ensure clarity, alignment, and shared ownership of organizational priorities
Brand, Messaging, and Content
Own and evolve brand architecture, voice guidelines, visual identity, and messaging frameworks
Ensure consistent, equity-centered messaging that authentically represents Metro Atlanta’s communities and RedefinED’s strategic priorities and investments
Oversee the development of compelling, multi-channel content (web, social, email, media, presentations, donor, and community materials) that builds trust, advances equity, and supports fundraising and impact goals
Development, Fundraising, and Investor Communications
Partner closely with development leadership to align marketing strategy with fundraising goals, donor engagement, and campaigns
Lead investor and donor communications projects, including, but not limited to, impact reports and case statements
External Affairs, Media, and Policy Influence
In partnership with RedefinED Atlanta’s established PR consultant, cultivate relationships with local and national press, partners, and community stakeholders
Develop communications strategies that support policy influence, cross-sector collaboration, and public trust
Author and/or co-author press releases, media statements, op-eds, and rapid-response messaging in coordination with the PR consultant and executive leadership, ensuring clarity, alignment with organizational priorities, and readiness for time-sensitive issues
Lead crisis communications planning and brand risk management in consultation with the executive leadership team and PR consultant
Digital Strategy, Analytics, and Systems
Oversee digital strategy, including website evolution, data storytelling platforms, and emerging channels
Evaluate communications performance using data and analytics to inform strategy and continuous improvement
LEADERSHIP TEAM:
Serve as a leadership team member, culture champion, and steward of RedefinED Atlanta’s mission, vision, values, and ethical standards
Engage in strategic decision-making, short and long-term strategic planning, goal creation and setting, and prioritization of initiatives in partnership with the leadership team.
Set and maintain the bar/standard of excellence for self and contribute to a culture of continuous improvement and innovation
Operate in a fiscally responsible manner
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